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Bristow, VA (July 16th, 2019)—MurLarkey Distilled Spirits is pleased to announce that they are expanding their partnership with Breakthru Beverage Group. MurLarkey is currently with Breakthru DC and will be officially kicking off their expanded partnership with Breakthru Maryland July 16th to represent their award-wining craft spirits portfolio.

“It gives me great pleasure to announce that MurLarkey Distilled Spirits will be represented by Breakthru Beverage in Maryland,” said Tom Murray, CEO & Founder of MurLarkey Distilled Spirits. “Our family-owned-and -operated distillery has a legacy of creating exceptional, award-winning craft spirits.  We believe that Breakthru Beverage shares the same capabilities, professionalism and overall passion for craft spirits that we do, making them a natural choice for us.  We look forward to celebrating many successes together in DC, Maryland and many more markets!”

Murray, recently named a rising star in the industry, was featured in The Future Movers and Shakers panel by Beverage Industry Magazine. This panel features visionary entrepreneurs in the beverage market who continue to develop new products that fulfil the ever-expanding consumer needs.

“Breakthru Beverage is honored to represent MurLarkey Distilled Spirits in Maryland.  We believe this relationship will strengthen our premium craft spirits portfolio in the Maryland area,” said Ira Kasoff, Breakthru Beverage Business Manager. “We are extremely excited at what the future opportunity will bring with these two great companies working together.”

 
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July 16, 2019

We’re excited to announce the highly anticipated, limited edition, 2019 Cairdeas offering from Laphroaig: Triple Wood Cask Strength. The word Cairdeas means friendship in Gaelic making Laphroaig Cairdeas the perfect whiskey for you to share with friends this summer!

Attachments:
Download this file (LP_CairdeasTripleWoodFactSheet.pdf)LP_CairdeasTripleWoodFactSheet.pdf[ ]534 kB
 
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Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. After a successful inaugural year as the organization’s first-ever “Official Rum of UFC” in the United States, the distilled spirits brand will continue to elevate fan experiences through innovative and engaging ways. Blackheart Premium Spiced Rum is owned by Heaven Hill Brands®, America’s largest independent, family-owned and operated distilled spirits company.

 

“We’re thrilled to extend our partnership with Blackheart Rum,” UFC Senior Vice President of Global Partnerships Paul Asencio said. “Together, we have built a great relationship, and we are looking forward to continuing to use UFC’s massive reach to help Blackheart grow its business and reach new consumers.”

 

As part of this collaboration, Blackheart Rum will have a branded presence inside the world-famous Octagon® during key UFC events. Also, as the presenting sponsor of select “Shot of the Night” features on UFC’s official Instagram, more than 14 million followers will interact beyond the Octagon with Blackheart Rum through various digital and social media co-branded opportunities.

 

“As Blackheart Rum continues to outpace category growth, UFC continues to level up fan experiences through thoughtful programming and its new ESPN partnership, and we are excited to extend our alignment with the organization,” said Hannah Venhoff, Heaven Hill Senior Brand Manager. “The bold spirit of Blackheart makes it a perfect fit as the Official Rum of UFC, and we look forward to stepping up our fan and consumer engagement throughout the next two years.”

 

Since September 2018, UFC and Blackheart Rum have been featured on co-branded retail point of sale materials in locations across the U.S., including cups and coasters, as well as digital activations. Blackheart Rum is available nationally in 1.75L, 1L, 750ml, 375ml and 50ml sizes and bottled at 46.5 percent alcohol by volume (93 proof). Blackheart Rum is a five-time Beverage Information Group “Rising Star,” four-time Impact “Hot Prospect,” and continues to outpace the overall Rum category in volume growth. For more information, please visit www.BlackheartRum.com"

 
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TORONTO, July 12, 2019 /CNW/ Corby Spirit and Wine Limited is proud to introduce Canadians to one of the fastest growing, super-premium gin brands in the world -- MALFY.

 

MALFY Gin uses traditional Italian distilling methods that date back to the 11th century, and local botanicals combined with Mosivo Water from Crissolo Spring, the purest water in Italy.

The traditional distilling methods are combined with the finest Italian ingredients, including: juniper from Tuscany, coastal-grown lemons, rhubarb, Sicilian blood oranges and Sicilian pink grapefruits. These fresh flavours are combined to create four exquisite gins inspired by the Amalfi Coast.

"We are delighted to introduce MALFY to our Canadian customers. Premium gin is growing more and more popular, and we are excited to offer this high-quality brand to all gin lovers out there," said Valerie Brive-Turtle, Corby's Director of Communications, Public Relations and S&R. "This taste of Italy is a great addition to our international brand portfolio and offers Canadians a refreshing and satisfying escape from the heat this summer."

"As a gin enthusiast myself, I am incredibly excited to be able to experiment and create the most delicious summer cocktails with a true taste of the Amalfi Coast. MALFY is a wonderful addition to the Corby gin portfolio. Either mixed into a cocktail or simply paired with soda and lemon, this gin will delight even the most demanding palates," said Donnie Wheeler, Premium Gin Advocate for Corby Spirit and Wine.

MALFY is officially available in all Canadian stores as of July 1.

MALFY Con Limone & Tonic Recipe
Ingredients:
1.5 oz. MALFY Con Limone
2 oz. tonic water
1 slide of lemon
Ice cubes

Preparation:
Fill a glass with ice cubes. Add the gin and tonic water. Stir well, and garnish with a lemon slice. Enjoy!

 
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July 10, 2019

Laval, Canada - Disinfectants play a vital role in helping stop the spread of disease in virtually every type of facility cleaned by custodial workers. 

 

While they are aware of their proven benefits, many workers may not be aware of some of the unique terms and terminology associated with disinfectant cleaning.

 

To address this, Avmor, a leading manufacturer of professional cleaning solutions and disinfectants, has put together the following Disinfectant Quiz. Answer the following questions as best you can; the correct answers are listed below.

 

Let's begin:

 

1). A disinfectant capable of killing a wide range of microbes is called?

 

A wide-range disinfectant.

A broad-range disinfectant

An EPA-registered disinfectant.

 

2). Some disinfectants continue to work after being applied to a surface. This effect is called?

 

The residue effect

Residue activity

Chemical residue activity

 

3). The removal of bioburden (bacteria) before disinfection is called?

 

Sanitizing

Sterilizing

Precleaning

 

4). Some surfaces become contaminated even though they may not be directly touched. These are called?

 

Transfer surfaces

Transition surfaces

Contaminated surfaces

 

5). Some EPA-registered disinfectants contain iodine and a surfactant that helps dissolve soils. These disinfectants are called?

 

No disinfectants contain iodine

Lodophors

An intermediate disinfectant

 

6). The key reason a surface should be cleaned before disinfecting is?

 

To remove soils that can reduce the efficacy of the disinfectant

Prevent quat-binding

To reduce the amount of disinfectant necessary for killing germs

 

7). A low-level disinfectant can be used for?

 

To destroy certain viruses

General housekeeping

Both of these

 

8). In Canada, a disinfectant with a DIN is similar to what?

 

An EPA registered disinfectant

A Green-certified disinfectant

A hospital-grade disinfectant

 

9). Which regulatory agency in the U.S. requires the use of certain disinfectants in medical facilities?

 

The Environmental Protection Agency (EPA)

Occupational Safety and Health Administration

Center for Disease Control and Prevention (CDC)

Regardless of how you scored, being aware of the meaning of these terms will help you choose the right product and use it knowledgeably.

Answers:

1)     A broad range disinfectant

2)     Residue activity

3)     Precleaning

4)     Transfer surfaces

5)     Lodophors

6)     To remove soils that can reduce the efficacy of the disinfectant

7)     Both of these

8)     An EPA-registered disinfectant

9)     Occupational Safety and Health Administration

 

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