TORONTO, Dec. 3, 2024 /CNW/ - Forty Creek, the award-winning Canadian whisky brand, is encouraging responsible consumption on New Year's Eve by partnering with Metrolinx for the fourth year, providing free rides via GO Transit and UP Express.
Last year, leading up to the Forty Creek and Metrolinx 7 p.m. free service, there was an 18 per cent increase in ridership coming into Union Station and a similar trend is anticipated this New Year's Eve.
"Forty Creek is committed to creating better experiences - whether that's a better whisky drinking experience, or a better New Year's Eve experience for Ontarians. With New Year's Eve around the corner, it's important that people both drink responsibly and get home safely with better transportation options," said David Allard, Vice President of Marketing at Campari Canada. "We saw the impact from last year's partnership and we're proud to continue encouraging responsible consumption and affordable, safe transportation through GO Transit and UP Express."
After 7 p.m. on December 31, 2024, commuters can travel to and from their New Year's celebrations for free on GO Transit. UP Express will also offer free rides to and from Toronto Pearson Airport. Customers are encouraged to check for the latest schedules for their New Year's Eve plans at gotransit.com.
Leading up to New Year celebrations, Forty Creek and Metrolinx will remind commuters about the free rides with a custom wrapped GO train, within stations and across multiple customer channels. For more information, please visit www.gotransit.com.