What: Award-winning whisky brand, Crown Royal, has unveiled its first major packaging update in decades, reflecting the brand’s identity as a luxurious whisky fit for royalty.
The redesigned, slimmer bottles across the portfolio boast a sleek and striking appearance, while the whisky remains a distinctive and smooth gift. New design features: a metallic gold finished closure, slimmed bottle and updated designs to the label and carton. Notably, the redesign features a fresh take on two of the brand’s most iconic symbols – the crown and pillow logo, along with the signature script wordmark.
The packaging redesign is rolling out across the brand’s portfolio, including Crown Royal Fine De Luxe, Regal Apple, Peach, Vanilla, Black, Northern Harvest Rye, XO, Salted Caramel, Blackberry, and Reserve Aged 12 Years.
The packaging refresh comes off the heels of Crown Royal’s recent rollout of short films which highlight the brand’s pillars along with the trademark smooth quality the whisky is known for.
Who: Crown Royal Canadian Whisky
When: The bolder, reimagined bottles have begun to hit shelves nationwide for select whiskies, and all new bottles will be available nationwide by Spring 2025.
Where: Nationwide