Paris, France –March 18, 2025. Organized under the theme of “Humans at the Heart of the Rum Ecosystem”, this year’s Mondial du Rhum, held February 12-14th in Paris, demonstrated the dynamic diversity and vitality of the rum industry, and was success in several areas.
Quality Visitors and a Business-Focused Atmosphere
Professionals and connoisseurs alike attended the 2025 Mondial, with over 300 participants, and a notable presence from buyers particularly in the mornings. These industry-specific visitors helped increase overall sales, especially at the show’s store, with a marked interest in exotic rum products.
“We’ve seen professionals manifest a distinct interest for the show”, says Patrick Loger, founder and organizer of the Mondial, “an international space for business, the Mondial du Rhum has become a can’t-miss event in the spirits sector, and we hope to continue this growth over the coming editions”.
For more information about exhibitors and to relive the full conference agenda, please consult the official site:
A Culturally Vibrant Trade Show
Visitors were pleasantly surprised by the cultural performances that punctuated the show, from the fashion show organized by the haute couture house Zaady to close the show on February 13th, to various a cappella performances that included an interpretation by Axelle Saint-Cirel, a lyrical singer known for her rendition of the French national anthem at the opening ceremony of the 2024 Olympic Games in Paris.
Rum remained at the center of the show via the Théâtre des Saveurs (Theater of Flavors), a dedicated tasting area organized by Gault & Millau where visitors sampled products and discovered new creations.
Institutional Support and Industry Progress at the forefront
The Mondial was supported by several institutional partners:
- The General Direction of French Overseas Territories and Business France, the economic development agency of the French government closely collaborated to highlight exhibitor expertise
- Atout France, the French agency promoting tourism, launched a new national label: “spiritourism”, a strategic initiative that aims to structure and promote tourism around the spirits industry.
- Rum producers themselves, inspired by the show’s theme, banded together to found Ecorum, a group assembling producers from Overseas French Territories, especially Guadeloupe. This new group aims to promote agricultural rum production and ensure better representation of this product abroad.
These developments helped highlight the social and economic importance of the rum industry, all while recognizing the current contributions of producers and professionals. IMEG, the organizing body, indicates overwhelmingly positive results, with exciting perspectives in view for future editions