Launched in December 2025, four expressive cocktails bring the House's spirit of curiosity, conviviality and sharing into contemporary occasions.
Maison Meukow launched its Ready To Serve collection in December 2025: four expressive cocktails designed for people who value the pleasure of a well-made drink in a format made for spontaneous hosting, sharing and modern at-home occasions.
Built around four distinctive recipes - Vanilla Punch, Xpresso Martini, Wild Berry Cosmo and X.O Fashioned - the collection brings the Meukow universe into an easy-to-serve format, while leaving every host free to create the moment around it.
No shaker. No measuring. No ceremony required. Just pour, serve and enjoy.
For Maison Meukow, Ready To Serve is a contemporary expression of a House shaped by movement and curiosity. Founded in 1862 and today an independent family-owned Cognac House, Meukow is known for its Panther identity and a state of mind rooted in Passion, Agility, Audacity and Family Spirit.
Those values make the format feel particularly natural. Passion brings generosity and the desire to share. Agility allows a human-scale House to move quickly and listen to new drinking occasions. Audacity encourages Meukow to explore Cognac in different ways. Family Spirit keeps the experience warm, direct and relationship-led.
“Tradition guides how we make Cognac.
Curiosity inspires how we share it.”
A NOD TO COCKTAIL HISTORY
Cognac has been part of cocktail culture since its earliest chapters. In 19th-century New Orleans, one of the drinks most closely associated with the early history of the American cocktail was originally prepared with Cognac before rye whiskey later became customary.
That historical connection offers a natural wink to the present. Ready To Serve brings Meukow into contemporary cocktail occasions while keeping the emphasis where the House has always placed it: on quality, flavour, conviviality and the pleasure of sharing.
THE FOUR PERSONALITIES
VANILLA PUNCH: Meukow Vanilla liqueur, orange and pineapple. Sweet, exotic and velvety.
XPRESSO MARTINI: Meukow Xpresso liqueur and cold brew coffee. Intense, smooth and silky.
WILD BERRY COSMO: Meukow Wild Berry liqueur, cranberry and bergamot. Fruity, floral and juicy.
X.O FASHIONED: Meukow X.O Cognac, cane sugar and bitters. Rich, spiced and velvety.
Each bottle is ready to pour: chilled, over ice, dressed up or kept simple, shared at dinner, opened on a rooftop, served in a garden or brought to a house party. Meukow makes the cocktail; people make the moment.
The collection arrived as Ready To Serve and RTD formats continued to gain relevance through premium at-home experiences, flavour-led discovery and a growing desire for quality with ease. For Meukow, the format creates another way to meet contemporary drinking occasions while remaining true to the House's personality.
The range is presented in 50cl bottles. Vanilla Punch, Xpresso Martini and Wild Berry Collins are 18% ABV; X.O Fashioned is 25% ABV. Availability, recommended retail price and local distribution details vary by market.