ZEBULON, N.C., March 10, 2026 /PRNewswire/ -- and Gabriel Iglesias, one of America's most successful stand-up comedians, announce the launch of , a Mexican-American tequila authentically crafted with heritage in every drop and family in every toast.

Refined enough to sip neat, yet real enough to pair with tacos at 2AM, Pocho Fino is made for nights that don't end when the clock says they should. The portfolio launches with a smooth and approachable Blanco alongside two distinctive flavored expressions: Mexican Candy and Grilled Pineapple, each bringing bold, nostalgic flavor inspired by culture and shared experiences.

Rooted in the heart of Mexico's Tequila region and brought to life in the United States, Pocho Fino is more than a tequila. It reflects a legacy shaped by real culture, meaningful moments, and the joy of coming together. Premium in taste but approachable in spirit, Pocho Fino offers a smooth introduction for new tequila drinkers, layered flavor for seasoned enthusiasts, and a versatile pour for any celebration.

"As a proud Mexican-American, I wanted to make a tequila that celebrates both my roots," said Gabriel Iglesias, Co-Founder of Pocho Fino Tequila. "When creating Pocho Fino Tequila, it was important to me that the tequila is approachable, full of flavor and fancy enough for a fine glass, or casual enough to drink out of a plastic cup. That's what makes it my kind of tequila."

Sharing his world with fans through laughter and heart, Pocho Fino continues Gabriel's storytelling and heritage. At the heart of the brand, and featured on every bottle, is a tribute to Risa and Vinnie, Gabriel's beloved dogs who have passed. Honored as the brand's guardians, they watch over every sip, reminding us that joy, love, and family never fade.

Served with a smile, a story, and unmistakable Mexican-American spirit, Pocho Fino is built on love and poured for family, bringing together double flavor, double culture, and real agave. It is available in three expressions:

• Crystal-clear and smooth, Pocho Fino Blanco Tequila (40% ABV) balances sweet cooked agave with bright citrus, tropical fruit, and a hint of earth and black pepper. The finish is clean and lightly sweet, elevated enough for a fine glass, but real enough to pair perfectly with late-night eats.
• Candied watermelon meets fresh lime and jalapeño in Pocho Fino Mexican Candy (35% ABV). It's sweet, spicy and citrusy – like your sister with the karaoke mic.
• As sweet, smoky and smooth as Fluffy's dance moves after midnight, Pocho Fino Grilled Pineapple (35% ABV) features the Blanco Tequila with grilled pineapple caramelized to perfection, kissed with a touch of hickory smoke and finished with the clean sweetness of agave.

"Next Century Spirits is proud to partner with Gabriel Iglesias to debut Pocho Fino Tequila, the first tequila in our award-winning portfolio," said Next Century Spirits Co-CEO Anthony Moniello. "This is not another celebrity spirits launch, it's a passion project for all of us that has been years in the making. Rooted in heritage, storytelling and Gabriel's deep connection to his fans, Pocho Fino Tequila is crafted to honor tradition while delivering exceptional quality in every bottle – a brand we are all incredibly proud of."

Pocho Fino Tequila is now available in 375ml ($17.99 SRP) and 750ml ($29.99 SRP) bottles at select retailers including Total Wine & More, BevMo!, Liquor Depot, Lee's Discount Liquor, and Walmart. The brand is currently distributed across California, Texas, Florida, and Arizona, with additional states launching monthly.

Pocho Fino's 750ml bottles are also available for direct-to-consumer shipping nationwide at . For more information, visit PochoFinoTequila.com

NEW YORK, March 9, 2026 /PRNewswire/ -- In moments worth slowing down, the whisky in your glass should rise to the occasion. Introducing Oban Aged 15 Years Port Cask Finish, a distinguished Single Malt Scotch Whisky that embraces the coastal character of the harbor town of Oban with red fruit notes derived from Portuguese port casks for an intricate, dry finish. Following the remarkable reception of , this marks the second release for the brand's exclusive 15-Year-Old cask-finished series, continuing an exploration of how fortified wine casks can complement and elevate Oban's signature character.

Experience the full interactive Multichannel News Release here:

Oban 15 Port Cask Finish was inspired by the shared coastal heritage of its namesake town and Porto, Portugal, where centuries of seafaring trade shaped both ports and their spirits. Long ago, the sea carved Oban's "Little Bay of Caves," and brave ships brought stone and slate to build the distillery and its harbor town, later carrying Oban Whisky to the world. Across the Atlantic, Porto emerged as the historic home of Port wine, a fortified wine prized for its rich red fruit depth and long ocean journeys. That spirit of port-to-port exchange makes it a natural complement to Oban's robust coastal character. As the second release in Oban's 15-Year cask-finished series, this expression builds on the shared lineage of Scotch and fortified wines, including Sherry from Spain and Port from Portugal, each shaped by tradition, place, and craft. The bottle artwork for this expression draws on that connection, depicting Oban from the south of the bay with McCaig's Tower and the distillery in view, as seagulls fly homeward, symbolizing the journey across the seas.

"Oban 15 Port Cask Finish is a celebration of the journeys that have always defined our distillery and many others around the world," said Jesse Damashek, Senior Vice President of Whiskey at DIAGEO. "By bringing together Oban's coastal roots and the deep, sweet influence of American Oak Ruby Port casks, we've created a whisky that remains true to our character while offering something layered, expressive, and deeply rewarding to savor."

Tucked away in the Western Highlands of Scotland, Oban Distillery and its seven artisans ensure its small-still tradition is present in every expression, preserving a whisky style that reflects both its environment and its refined craftmanship. Oban 15 Port Cask Finish spent its maturation journey in American Oak Hogsheads before being finished in carefully selected, 100% American Oak Port casks. On the nose, it opens with fruity dry white wine, hints of raspberries and vanilla ice cream, alongside Oban's signature maritime notes of sea breeze and warm sand, while the palate reveals a soft, creamy-smooth texture with honeyed sweetness and juicy red fruit, developing into gentle salinity and peppery spice and leading to a short to medium, dry finish with lingering white pepper.

"Finishing this Oban in Port casks helps bring together delicious bright red fruit notes with lusciously sweet and spicy flavours," said Dr. Stuart Morrison, Diageo Master Blender. "The casks complement the maritime notes of Oban's distillery character, giving us a wonderfully mellow and well-balanced Single Malt."

This limited-edition bottle is an exclusive release available for a limited time at select spirits retailers nationwide, with a suggested retail price of $130 bottled at 750mL. Visit malts.com to find stores where Oban 15 Port Cask Finish is available near you, or order a bottle for shipping or delivery via ReserveBar and TheBar.com. For more information about Oban Distillery, follow @obanwhisky on Instagram.

Please Drink Responsibly.

PHILADELPHIA, March 10, 2026 /PRNewswire/ -- From the makers of Surfside™, Stateside Brands announces the launch of – a vodka-based RTD inspired by classic sports drink flavors. Super Lyte is a flavorful, non-carbonated Vodka + Ade beverage positioned to be a staple for Gen Z and Millennial consumers looking for an easy to drink RTD that fits their active lifestyle. Each can is 4.5% ABV with just 90 calories, zero grams of sugar and zero bubbles.

"Building on our success with Surfside, we are thrilled to introduce Super Lyte and lead the way for growth in this emerging segment within beverage alcohol," said Stateside Brands CEO Clement Pappas. "We are an innovative leader and take tremendous care in crafting the best possible tasting beverages within the industry. The initial response from our team members, distributor partners and key customers on the quality and flavors has been incredible! We are hearing very similar comments about Super Lyte that we experienced when we initially launched Surfside and this has created a lot of excitement."

"We have been ideating and developing Super Lyte for over two years, after identifying a growing trend from consumers who enjoy mixing sports drinks with vodka," said Stateside Brands President and Co-Founder Matt Quigley. "As Stateside Brands continues to grow into a top-performing national supplier, one thing remains consistent: our commitment to creating best-in-class new-to-world brands. We love how the branding and packaging has come together and cannot wait to get Super Lyte into the hands of consumers across the country."

Super Lyte will be launching in over 20 states along the East Coast and in the Midwest, and will be available at liquor stores, retailers, bars, restaurants, golf courses, sports stadiums and music venues starting this spring. Super Lyte is sold in a Variety 8-pack with two cans of each of the four classic flavors: Fruit Punch, Orange, Lemon Lime and Blue Chill.

• Super Lyte, Fruit Punch: A leveled-up remix on the popular fruit punch flavor, with a smooth finish that tastes both nostalgic and new. 
• Super Lyte, Orange: Bright and vibrant citrus flavor that provides a rush of refreshment, with a modern twist designed for easy sipping.
• Super Lyte, Lemon Lime: Our twist on the deliciously tried-and-true lemon lime flavor delivers the perfect balance of sweet and tart.
• Super Lyte, Blue Chill: Smooth, bold flavor meets an icy, cool finish.

Super Lyte is an official partner of Stateside Brands hometown Philadelphia Phillies and will be kicking off the baseball season and debuting on March 26, 2026 during the home opener at Citizens Bank Park. Super Lyte is available direct-to-consumer online and in-stores in select states. Super Lyte has an SRP of $19.99 for the Variety 8-Pack. For more information, visit

LORETTO, Ky., March 9, 2026 /PRNewswire/ -- Maker's Mark, the iconic handmade Kentucky bourbon, today announced the 2026 release of its Wood Finishing Series: The Stewards Release—an expression inspired by the distillery's operations teams who guide the bourbon's journey from first fermentation to final bottling.

"From the beginning, Maker's Mark has been guided by my grandparents' pursuit of exceptional flavor and deep respect for everyone who makes our whisky—from our grain growers to those who barrel and bottle our bourbon," said Rob Samuels, eighth-generation whisky maker and managing director, Maker's Mark. "We continue to honor our founders' vision through the Wood Finishing Series, which showcases our innovative spirit, celebrates our quality and craftsmanship and recognizes the teams who make our whisky possible."

The Maker's Mark Wood Finishing Series features one-of-a-kind expressions crafted using an innovative wood stave finishing technique that amplifies the distinctive characteristics of the brand's signature bourbon. The Stewards Release (2026) opens with bright aromas evoking cherry pie and vanilla bean, layered with tasting notes of honey, toasted marshmallow and candied ginger, culminating in a vibrant finish marked by stone fruit and salted caramel.

"Consumers today want exceptional whisky, but they're also interested in the values behind the brand and the people who make it," said Dr. Blake Layfield, master distiller at Maker's Mark. "Bartenders feel the same way. They want to know more about the process, the ingredients and the craftsmanship in what they pour. The Stewards Release brings that philosophy to life, inspired by the operational leaders at Star Hill Farm and the care that goes into every step of production."

Marking the midpoint of a five-year journey, the Stewards Release (2026) is the third installment in the second Wood Finishing Series. Set to conclude in 2028, this series explores the people behind the proof and follows The Keepers Release (2025), inspired by the warehouse team who ensure every barrel of Maker's Mark matures consistently to the founders' taste vision, and The Heart Release (2024), inspired by the distillery team—the makers of Maker's Mark, crafting its handmade bourbon in Loretto, Kentucky.

The Stewards Release will be delivered in two batches: one at 59.4% ABV / 109.6 proof, and the other at 56.65% ABV / 113.3 proof. Both will be available at U.S. retailers at a suggested MSRP of $74.99 beginning today. For more information, please visit .