NEW YORK, Aug. 6, 2025 /PRNewswire/ -- , the beloved tequila brand known for its vibrant spirit and quality craftsmanship, is proud to unveil a new brand platform that provides a fresh perspective on the world of premium tequila. As the brand celebrates its 75th anniversary, the new platform, "The Tequila de Todos," leans into the brand's roots to champion inclusivity, authenticity and tequila moments of all kinds.

Hornitos® Tequila was founded in 1950 with the belief that high-quality tequila should be available to all. From casual gatherings to spontaneous dance parties and everything in between, Hornitos® is solidifying itself as the premium tequila that welcomes all tequila lovers: The Tequila de Todos.

"With 'The Tequila de Todos,' we're giving tequila-lovers permission to enjoy Hornitos unapologetically," said John Alvarado, US Chief Brands Officer at Suntory Global Spirits. "The philosophy is rooted in our founder's vision of breaking barriers and making high-quality tequila that's accessible to everyone – todos. We're committed to democratizing premium tequila, ensuring that everyone can partake in the refreshing experience of our 100 percent agave spirit."

Beginning this summer, the exciting new creative campaign – developed in partnership with The Community – will roll out across media and digital platforms, partnerships and experiential activations. The vibrant collection of content brings the "The Tequila de Todos" message to life with "The Neverending Guest List," which humorously showcases an endless flow of festive guests, symbolizing the brand's role as an inclusive spirit that unites everyone.

• View the 15-second campaign video
• See key visuals from the campaign

For additional information about , please visit

LOUISVILLE, Ky., Aug. 5, 2025 /PRNewswire/ -- Bourdon Spirits Company, a family-owned spirits company based in Louisville, has announced its acquisition of Copper & Kings American Brandy Company from Constellation Brands. The move marks a key milestone and deepens Bourdon Spirits' investment in the future of American brandy.

Key deal highlights:

• Strategic acquisition of Copper & Kings, a nationally respected brand known for high-quality American brandy and bourbon innovation.
• Spirits production will continue at the brand's Louisville distillery, a standout destination on the Kentucky Bourbon Trail® that reinforces Copper & Kings' position in the heart of bourbon country.
• Expansion plans include enhancing the visitor experience and growing national distribution—while preserving the brand's creative identity and commitment to quality.
• Vision for growth: "We plan to build on Copper & Kings' legacy by honoring its roots and continuing to do things our own way, just as the brand always has," said Rob Bourdon, Founder of Bourdon Spirits Company.

"We're honored to welcome Copper & Kings into our family and lead its next chapter right here in Louisville," said Rob Bourdon. "This is a brand that respects tradition while creating with a distinct, American-made spirit. We're excited to bring American brandy to more people, in more places."

Transaction Closing: The acquisition officially closed on August 5, 2025</span>.</span></p>"

The 2025 Restaurant & Bar Design Awards Shortlist is now announced!

This year, we received over 800 projects entered across more than 1,100 categories from 87 countries, featuring some of the most remarkable hospitality spaces from around the world. From this incredible pool of talent, 282 projects have been shortlisted by our influential panel of international - a group of visionary figures working across design, architecture, and hospitality.

Explore the full Shortlist .

The winners will be announced at the at EPIK Dubai (UAE) on 27th October 2025.

2025 Awards Ceremony / ImaginAIre

A celebration of creativity and innovation 

An unforgettable celebration where the world's foremost hospitality designers, owners, and operators gather to honour design excellence.

ImaginAIre: "Five Journeys, One Destination"

The 2025 Awards Ceremony, curated by 4SPACE Design, with identity designed by Glasfurd & Walker, brings global design brilliance to Dubai. Five acclaimed hospitality designers - AvroKO, AB Concept, Hachem, Lines, and YOD Group - each craft a unique journey, converging in Dubai, reimagined through the transformative lens of AI. 

Guests will indulge in an immersive experience of exquisite cocktails and cuisine, seamlessly blended with theatrical performances, stylish fashion, dynamic lighting, immersive soundscapes, and stunning visual artistry - an all-encompassing celebration of creativity.

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MUENSTER, Texas, Aug. 5, 2025 /PRNewswire/ -- Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched "Tex," a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online chat – to help address consumers' ongoing frustration with how to craft and perfectly pair cocktails at home.

Personified by an icon of a friendly Texan tipping his cowboy hat, Tex ("Your Weber Ranch AI Mixologist") leverages cutting-edge OpenAI technology to connect users instantly with a Weber Ranch virtual bartender trained on the knowledge of industry pros. It's a useful, functional, and remarkably individualized tool (not scripted) that highlights the versatility of Weber Ranch Vodka in cocktails, utilizing recipes that were created by bartenders across the country. By blending human creativity with AI precision, Tex is ready to recommend, guide, and personalize drink recipes anywhere, anytime.

To use "Tex," simply text #AskTex to 1-940-400-1902 or click this . And of course, "Tex" is also available on the Weber Ranch Vodka website, .

"While most companies and brands use AI simply for automated customer service 'chat,' we're doing something very different and innovative, harnessing the immense power of AI technology to create a first-of-its-kind personalized tool that deepens customer engagement in a way that is helpful, informative, and fun," says Lee Applbaum, President and CEO of Texas-based Round 2 Spirits, the brand owner and creator of Weber Ranch Vodka. "AI is replacing search, it's the way that people access and consume information today, and Tex delivers on that in an entertaining way, while also staying true to our respect and appreciation for the professional bartender's craft. Also, as we think about the future of Tex, and with the rise of Agentic AI, we clearly see a not-so-distant world where he not only makes recipe recommendations, but actually orders the ingredients for delivery to a consumer's home, or makes restaurant or bar reservations to enjoy a Weber Ranch cocktail."

Tex was built for real-world, real-life behavior. For example, users can snap a photo of the items inside their refrigerator or pantry, text it to Tex, and immediately get a cocktail recipe suggestion, using ingredients on-hand. Tex can also direct people to a bar or retail store, or answer questions about batching recipes, planning a cocktail menu for a special occasion, personalizing cocktail names for a friend's birthday party, find alternative ingredients, or virtually anything else that someone might want to ask about bartending and cocktails or brand and category information. Because Tex isn't scripted, the exact way he phrases answers will be different each time.

Over 70 percent of Tex's logic is powered by ChatGPT, not just for conversation, but for core application logic. Development of the tool will never be completed, it will only continue to get better and smarter as more people engage with it, and those engagements over time help improve Tex's reasoning, and his answers.

"Most bots just talk. Ours thinks," says James Penfold, co-founder and Experience Director at New York and London-based Cyphr, the digital-first experience and venture studio that partnered with the Weber Ranch team to master the technology behind Tex. "Tex isn't just answering questions, he's learning what you like and adapting. The more you interact, the more personalized your experience becomes – just like talking to your favorite bartender who remembers your favorite drink."

This digital-first approach to marketing is baked into Weber Ranch's ethos of innovation. Not only has the brand disrupted the vodka category by creating a vodka distilled from agave (whereas most other vodkas are made from wheat, corn, or potato), from the day that Weber Ranch launched last year it has leveraged leading-edge technology for brand storytelling, social engagement, CRM, and ecommerce – and now AI. The team behind Weber Ranch Vodka previously created and led Patrón Tequila, a company that also had a proven history of harnessing the latest tech innovation for consumer engagement and marketing – from Oculus to augmented reality to Amazon Alexa, when those technologies were first introduced years ago.

"We're setting new standards for how brands engage with consumers, recognizing that innovation in our industry must extend well beyond the bottle to truly be meaningful," says Applbaum.