HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --  proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the number one super-premium tequila* was introduced to the world in 1989. 

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: , , , and . The same exceptional liquid remains inside the bottle, which will maintain its iconic bell-shaped silhouette and other signature principles that made the brand an icon. 

The enhanced jewel-like bottle design celebrates the natural heart of our product: the agave. Thoughtful references to the agave piña reflect the craftsmanship behind the brand, and a heightened focus on the iconic PATRÓN bee matches the spirit behind our unique blend of all-natural ingredients, time-honored tradition and artisanal approach to tequila making. Underscoring the brand's sustainability commitments, with the new design PATRÓN is reducing the average weight of bottles across all formats by 8%, contributing to an overall reduction in carbon footprint.

"This moment represents more than a redesign – it's a statement of brand leadership and everything that defines PATRÓN today," says Roberto Ramirez, Global Senior VP for PATRÓN and Agaves. "Each detail of this new bottle and packaging has been crafted to help visually define PATRÓN and set our tequila apart on the shelf, the way our liquid does inside the bottle. The result is a reimagined look that fuses PATRÓN Tequila's time-honored craftsmanship with our innovative and dynamic spirit, as we once more craft the future of super-premium plus tequila."

With each component thought out by strategic partner and global creative agency Servaire & Co, the new PATRÓN design highlights include:

• Bold new bottle inspired by the agave piña – the natural agave heart of our tequila – elevated by an embossed glass pattern on the jewel-like shape, reflecting nature and honoring our dedication to craftsmanship, while improving grip for bartenders
• Enhanced front label now features a three-dimensional, PATRÓN logo with the iconic bee emblem elevated to a luxurious gold finish
• Affixed neck collar with intricate filigree details in place of the original PATRÓN ribbon provides a visual representation of Mexican luxury with visual cues inspired by the filigree that adorns our distillery in Jalisco, Mexico.
• In an ode to the brand's dedication to keeping additives out of PATRÓN Tequila, the side of the bottle now proudly displays Master Distiller David Rodriguez's signature alongside the statement, "Handcrafted with Agave, Water and Time."
• Designed by Butterfly Cannon, our premium gift box refresh maintains the brand's iconic vibrant colors, but now with a white debossed octagon detail and QR code to signature cocktail recipes.

"For the first time in over three decades, we have engaged in a visual re-imagining of our iconic bottle and packaging that honors our icon while elevating it to represent the brand today and for the future," said Samantha Newby, Global VP PATRÓN, Innovation & Sustainability. "Every aspect of this bold design evolution is an homage to our handcrafted Mexican heritage and the details that go into making our exceptional artisanal tequila, from the new bottle shape inspired by the agave piña to the visual motifs that tie back to our Hacienda distillery in Jalisco, Mexico. Our bottle silhouette is instantly recognizable, and we're excited to bring new life to it."

This new chapter for this iconic brand represents a bold statement crafted to cement PATRÓN Tequila's position as today's undisputed leader in Mexican luxury spirits.

To keep up with PATRÓN Tequila's new journey, please visit and follow us on .

SALUD to PATRÓN Tequila's next chapter.

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Malibu has partnered with Dole to introduce Malibu & Dole Ready-to-Drink Cocktails – a new Ready-to-Drink line with Dole^® coming early 2026. 

Inspired by the popular pairing of Malibu and Dole pineapple juice, which mixed together is the #1 way people enjoy Malibu¹, this iconic collaboration brings the summer mindset year-round in a convenient format. The new range captures the coconut essence of Malibu made with real rum, real pineapple juice from Dole, crisp sparkling water and other natural flavors. Each 12oz can contains just 130 calories ² and is made with natural flavors, free from artificial sweeteners or colors.

The line will include a variety 8-Pack (12oz cans) with four mouth-watering flavors including Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. Additionally, large format single cans (19.2oz) will be available in Pineapple and Pineapple Mango.

"Malibu & Dole have had a long-standing relationship and have been enjoyed together by our consumers in bars and homes across the country for many years," said Natalie Accari, Division Vice President, GM, RTD & Convenience Pernod Ricard USA. "This innovation takes our consumers favorite serve and makes it even more accessible in a convenient format."

"We are thrilled to embark on this new collaboration with Malibu," said Elisabeth Morris, Director, Brand and Licensing at Dole Food Company. "Both brands are leaders in their category and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round."

This brand innovation underscores Malibu's encouraging work-life balance by offering simplicity to enjoy a favorite Malibu serve easier than ever before.

Malibu & Dole Ready-to-Drink Cocktails is manufactured, marketed and distributed by Pernod Ricard USA. All flavors are 4.5% ABV. To learn more, visit and follow .

¹ Source - IWSR 2023 

² Ipsos ACT Malibu Brand Report 2024.

³ Source - PER 12 FL OZ (355ML) SERVING AVERAGE ANALYSIS: CALORIES 130; CARBOHYDRATES 10G; PROTEIN 0G; FAT 0G

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LORETTO, Ky., Aug. 19, 2025 /PRNewswire/ -- Maker's Mark®, the iconic Kentucky bourbon driven by the pursuit of better flavor and a better world, today announced the 2025 release of Maker's Mark Cellar Aged: the global, limited-release expression that delivers the most mature whisky ever blended by the distillery. Now in its third year, Maker's Mark Cellar Aged is aged to taste, not time – blending 11-, 13- and 14-year-old Maker's Mark to unlock new depths of flavor.

"From the beginning, Maker's Mark has gone to extraordinary lengths to craft an uncompromisingly delicious bourbon, and Cellar Aged 2025 is a continuation of that pursuit," said Rob Samuels, managing director and eighth-generation whisky maker. "An elevated expression that remains unmistakably Maker's Mark, Cellar Aged finishes maturing in our LEED-certified limestone cellar, creating a richer, deeper and more complex bourbon."

Meticulously crafted, Maker's Mark Cellar Aged 2025 blends 74% 11-year-old, 10% 13-year-old and 16% 14-year-old bourbon for a bold 56.45% ABV (112.9 proof). The result is bright and balanced with vibrant character and a long, smooth finish. The aroma offers rich notes of dark brown sugar, caramelized oak and baked apple. On the palate, creamy fudge, toasted almond and ripe dark cherry interplay with lingering hints of butterscotch, orange zest and soft baking spices.

"Our cellar, built into the natural limestone shelf that surrounds our Star Hill Farm distillery, plays a vital role in shaping the whisky's final profile — just as our environment has done since our founding," said Dr. Blake Layfield, Master Distiller, Maker's Mark. "Aging at consistently cool temperatures slows the extraction of wood tannins, allowing oxidation to do its work and developing a bourbon that's more complex, yet remarkably approachable. By avoiding the overly bitter, tannic notes that can come with traditional long aging, this one-of-a-kind expression challenges everything you think you know about aged bourbon."

Maker's Mark Cellar Aged 2025 will be available for a suggested retail price of USD $175 in the United States, Germany and select Global Travel Retail accounts beginning mid-September. Availability will follow in the United Kingdom, Australia, Korea, Japan, and Singapore later this year and into early 2026.

In the United States, in addition to select retailers nationwide, Maker's Mark Cellar Aged 2025 will be available for purchase at the Maker's Mark Distillery beginning September 5th  — kicking off Bourbon Heritage Month — by booking the Cellar Aged Experience at 

The Craft Spirits Market was estimated to be worth USD 15690 Million in 2023 and is forecast to a readjusted size of USD 25650 Million by 2030 with a CAGR of 5.9% during the forecast period 2024-2030.

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What are the key factors driving the growth of the Craft Spirits Market?

• The craft spirits market continues to evolve, shaped by premiumization, innovation, sustainability, and consumer engagement.
• It thrives by appealing to shifting preferences for quality, individuality, and authentic storytelling.
• While competition from larger corporations exists, craft producers maintain their edge through creativity, flexibility, and closer consumer connections.
• Expansion into new distribution channels, including e-commerce and experiential platforms, strengthens visibility and reach.
• As consumers increasingly prioritize authentic experiences and lifestyle identity, craft spirits position themselves as more than commodities.
• Sustained focus on exclusivity, personalization, and innovation ensures the market remains resilient, competitive, and capable of consistent growth.

Source from Valuates Reports:   

TRENDS INFLUENCING THE GROWTH OF THE CRAFT SPIRITS MARKET:

Gin is one of the most dynamic categories in the craft spirits market because of its versatility and the creative freedom it offers distillers. Unlike aged spirits, gin allows rapid innovation through unique botanical infusions, enabling producers to respond quickly to shifting consumer tastes. Its growing popularity in cocktail culture has positioned it as a fashionable spirit that attracts both new and experienced drinkers. The demand for fresh flavor experiences makes craft gin highly appealing, particularly when brands highlight artisanal production and authenticity. Limited releases, exotic ingredients, and storytelling linked to origin help build premium perception. This ability to constantly innovate and engage consumers has made gin a strong driver of growth across the global craft spirits landscape.

Whiskey plays a leading role in strengthening the craft spirits market by offering consumers depth, tradition, and exclusivity. It appeals strongly to enthusiasts who value heritage and are willing to pay premium prices for small-batch or limited-edition releases. Craft distillers emphasize unique mash bills, special cask finishes, and distinctive maturation processes, which create individuality and elevate brand identity. Whiskey also benefits from its association with authenticity and collectible appeal, encouraging consumers to trade up from standard offerings. Craft producers leverage storytelling around craftsmanship, heritage, and innovation to differentiate themselves from larger players. This combination of exclusivity, premiumization, and cultural prestige ensures whiskey continues to dominate revenues and sustain strong long-term growth within the broader craft spirits market.

Bottle stores and online platforms are crucial in expanding access and strengthening consumer engagement with craft spirits. Off-trade retail stores provide visibility, giving smaller brands a chance to compete alongside mainstream labels. Consumers seeking premium spirits for home enjoyment increasingly rely on specialized liquor shops that highlight artisanal selections. Online platforms have transformed the market by breaking geographical barriers, enabling direct-to-consumer sales and personalized experiences. Digital marketing, subscription models, and curated e-commerce platforms allow brands to showcase their uniqueness and build loyalty. Together, bottle stores and online channels foster discovery, improve availability, and create lasting consumer connections. Their combined role in broadening reach and promoting convenience continues to shape the growth trajectory of craft spirits significantly.

A powerful factor driving craft spirits growth is the ongoing global shift toward premiumization. Consumers no longer prioritize quantity but seek quality, authenticity, and individuality in their purchases. Craft spirits align perfectly with this mindset, offering limited production runs, artisanal methods, and distinctive flavor profiles that justify higher prices. Premium positioning also ties into lifestyle trends where drinking becomes part of personal identity and experience rather than routine consumption. Attractive packaging, exclusive releases, and strong brand storytelling further reinforce the perception of luxury. The association of premium craft spirits with celebration, gifting, and social occasions also strengthens demand. As consumers consistently trade up, premiumization remains one of the most influential drivers behind the market's continued expansion worldwide.

The resurgence of cocktail culture has elevated craft spirits into the mainstream by emphasizing creativity, flavor diversity, and innovation. Bartenders and mixologists increasingly experiment with small-batch spirits to craft unique beverages that deliver memorable experiences. This has fueled demand for artisanal gins, whiskeys, and liqueurs that offer distinctive profiles compared to mass-market alternatives. Craft spirits are also becoming a symbol of sophistication in cocktail menus, encouraging consumers to explore new categories and flavors. The desire for customized, experiential drinking occasions means craft brands gain a competitive edge when integrated into mixology trends. As cocktails become expressions of identity and artistry, the reliance on premium craft spirits ensures this cultural movement continues to stimulate significant growth across the industry.

Innovation in flavors has become a cornerstone of craft spirits growth, with distillers experimenting beyond traditional recipes to capture evolving consumer interests. From exotic botanicals to unusual cask finishes, the variety of new expressions enhances consumer engagement and supports repeat purchases. This innovation culture allows smaller producers to stand out in a competitive market, positioning their products as both adventurous and premium. Consumers increasingly look for spirits that surprise and excite, whether through seasonal releases or experimental blends. By offering novelty and variety, craft spirits create ongoing curiosity among drinkers, strengthening loyalty. Continuous flavor innovation ensures brands remain relevant and attractive, reinforcing the perception of craft spirits as leaders in creativity, uniqueness, and evolving taste experiences.

Pricing strategies are a significant factor in sustaining growth, as craft spirits balance premium positioning with perceived value. While generally more expensive than mass-market options, careful pricing ensures accessibility to consumers seeking luxury experiences without excessive barriers. Limited editions, exclusive packaging, and storytelling justify higher price points and reinforce exclusivity. At the same time, entry-level craft options introduce new consumers to the category, creating a pathway toward premium tiers. Brands strategically diversify their portfolios to cater to different spending capacities, capturing a wider audience. This tiered approach enhances revenue potential while maintaining authenticity. By effectively communicating the value of craftsmanship and quality, pricing strategies support consumer trust and drive long-term growth within the craft spirits market.

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What are the major product types in the Craft Spirits Market?

• Whiskey
• Vodka
• Gin
• Rum
• Brandy
• Liqueur

What are the main applications of Craft Spirits Market?

• Bottle Stores
• Bars
• Online
• Restaurants

Who are the key players in the Craft Spirits Market?

• Pernod Ricard
• Rémy Cointreau
• Diageo
• Anchor Brewers & Distillers
• House Spirits
• William Grant & Sons
• Rogue Ales
• Copper Fox Distillery
• Chase Distillery, Ltd.
• Constellation Brands Inc
• Woodinville Whiskey
• Tuthilltown Spirits

Craft Spirits Market based on region

• North America remains the largest contributor, supported by a strong base of distilleries, favorable laws, and established consumer loyalty toward premium small-batch products.
• Europe is the fastest-growing region, driven by the craft gin boom, innovative whiskey producers, and rising demand for authentic local spirits.
• Asia-Pacific is rapidly emerging, fueled by rising incomes, cocktail culture, and growing interest in premium categories such as gin and whisky.
• Latin America leverages traditional spirits like tequila, mezcal, and cachaça, which are increasingly premiumized for global export.

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What are some related markets to the Craft Spirits Market?

-          The revenue was USD 235540 Million in 2022 and is forecast to a readjusted size of USD 271200 Million by 2029 with a CAGR of 2.0% during the forecast period (2023-2029).

-          The was valued at USD 505 Million in the year 2024 and is projected to reach a revised size of USD 656 Million by 2031, growing at a CAGR of 3.7% during the forecast period.

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-          The was valued at USD 261 Million in the year 2024 and is projected to reach a revised size of USD 349 Million by 2031, growing at a CAGR of 4.3% during the forecast period.

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-           was valued at USD 11630 Million in the year 2024 and is projected to reach a revised size of USD 16290 Million by 2031, growing at a CAGR of 5.0% during the forecast period.

-           was valued at USD 11210 Million in the year 2024 and is projected to reach a revised size of USD 15700 Million by 2031, growing at a CAGR of 5.0% during the forecast period.

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