Take your marketing efforts to the next level with UC Davis Continuing and Professional Education’s new online course . Designed to help brewers succeed in today’s competitive craft beer market, this course provides you with the tools and strategies to develop and execute robust digital marketing to elevate your craft brewery's online presence, drive customer engagement and fuel business growth. Taught by industry experts Emily Hutto and Julie Rhodes, this course consists of a live online classroom and weekly office hours for one-on-one instructor access, along with prerecorded content and weekly assignments—all designed to help you build a comprehensive digital marketing plan for your craft brewery. The course runs from March 3 to April 27. Enroll today!

Who Should Enroll?

• Brewery owners and producers of craft beer
• Entrepreneurs and homebrewers who are considering launching a brewery
• Individuals looking to enter or who are already working in the brewing industry on the operations side

What You’ll Learn?

In just eight weeks, you’ll gain the knowledge and skills to navigate the digital landscape confidently and propel your craft brewery to new heights. Topics include:

• Essential digital marketing concepts, such as branding, social media, email marketing, SEO and paid advertising
• Crafting a digital marketing plan that aligns with your goals, target audience and budget
• Creating and optimizing compelling content
• Evaluating performance metrics and making data-driven decisions
• Strategies for keeping up to date with digital marketing trends so you can stay ahead of the competition

About the Instructors

Julie Rhodes is an expert in off-site beverage sales, digital marketing, leadership, team management and distributor partnership management. She has more than two decades of experience in the food and beverage industry and owns Not Your Hobby Marketing Solutions, an educational services and strategic business consulting company built specifically for small to medium-sized craft beverage companies.

Emily Hutto is an experienced journalist, marketing professional, and public speaker who specializes in the craft beverage supply chain. After years of freelance writing and authoring the book Colorado’s Top Brewers, she founded RadCraft in 2012 to serve the communications needs of maltsters, hop farmers, brewers, and distillers.

For more information or to enroll, .

RAMONA VALLEY, Calif., Feb. 4, 2025 /PRNewswire/ -- Scenic Valley Ranch Vineyards (SVR) has been recognized on the national stage, winning multiple awards at two of the most esteemed wine competitions: the San Francisco Chronicle Wine Competition and the San Francisco International Wine Competition.

SVR's exceptional wines, crafted in the heart of Ramona Valley, achieved the following accolades:

• Gold Medal: 2022 "An Old Flame" Tokay (San Francisco Chronicle Wine Competition)
• Gold Medal: 2021 Cabernet Franc (San Francisco Chronicle Wine Competition)
• Silver Medal: 2023 Rosé of Merlot (San Francisco International Wine Competition)
• Silver Medal: 2021 "The Last Scene" Cabernet Franc Blend (both competitions)
• Silver Medal: 2021 Petite Sirah (SFIWC), Bronze Medal (SFCWC)

These awards solidify SVR's position as a producer of wines that showcase refinement, finesse, and exceptional craftsmanship.

"We are thrilled and honored by the recognition from these prestigious competitions," said Dennis McGrath, owner/winemaker of Scenic Valley Ranch. "These awards reflect our dedication and passion and our commitment to producing outstanding wines that capture the spirit of Ramona Valley."

The San Francisco Chronicle Wine Competition is the largest competition of North American wines with over 5,500 entries from 950+ wineries. The San Francisco International Wine Competition is one of the oldest and most respected global competitions. Wines awarded a silver medal are considered "among the best examples of their particular category" by the Tasting Alliance.

Scenic Valley Ranch is a boutique winery located in Ramona Ca, in San Diego County. We hand craft our wine from estate grown vines as well as Ramona Valley vineyards. Our estate grown varietals include Cabernet Franc, Merlot, Malbec, Albariňo, Petit Verdot, Petite Sirah, and our 90-year-old Flame Tokay vines. Scenic Valley Ranch invites wine lovers to visit their vineyard, explore their award-winning selections, and experience the artistry that makes these wines exceptional.

For more information, visit Scenicvalleyranch.com or contact 619-884-3514.

DENVER, Feb. 5, 2025 /PRNewswire/ -- , the tequila brand inspired by the rich cultures of India and Mexico, just clinched a silver medal for its Reposado Tequila and bronze medal for its Blanco Tequila at the 2025 WSWA Wine and Spirits Tasting Competition.

The  rewards excellence in taste and provides opportunities for both established and emerging brands to garner recognition. The tasting competition is part of Access Live, one of the biggest beverage alcohol industry events in the world organized by industry trade group Wine & Spirits Wholesalers of America.

"We are delighted to receive both the silver and bronze medal in this WSWA Wine and Spirits Tasting Competition," says Rajiv Ghumman, Global Business Head of Ironhill Hospitality. "This is the first time Loca Loka was submitted for this competition and its strong showing in this blind tasting is a testament to the premium quality of Loca Loka tequila."

"As a Mexican tequila imagined in India, the vibrant energy of both cultures is evident in every sip of Loca Loka," says Harsha Vadlamudi, Founder and CEO of Ironhill Hospitality. "With the medals, Loca Loka is ready for global expansion through our unique ability to connect through bold flavors and rich cultural storytelling."

Actor Rana Daggubati and composer Anirudh Ravichander, co-creators of Loca Loka, shares Harsha's vision as well. Says Rana, "It's no surprise that Loca Loka took home two medals in its first competition showing, given the premium quality of our tequila and its unique branding." Adds Anirudh, "We've bottled the vibrancy of two lively cultures to create a tequila brand that is truly groundbreaking."

Launched in America last year in August, Loca Loka has seen continued success and strong demand in the U.S, driving steady growth. Initially launched in Los Angeles, New York, and New Jersey, the brand has since expanded to key cities such as Dallas, Chicago, San Diego, Tampa, and Jacksonville, which highlights the brand's strong resonance with the U.S. market, driven by the rising popularity of tequila as a spirit

Crafted with a Blend of Two Cultures

Loca Loka tequila is 100% additive-free, crafted from pure highland agave grown in Jalisco, Mexico. Each agave is picked by hand, and slow cooked in brick ovens and autoclaves to preserve the essence of the plant. The tequila is available in two variants:

• Tequila Blanco: Crisp and bright, with fruity notes of cooked agave and floral undertones.
• Tequila Reposado: Aged in French and American oak barrels for a rich aroma and complex flavor.

Toronto, February 6, 2025 – Foodservice sales are forecast to grow by 3.7% in the first quarter of 2025, thanks to a significant boost from the GST and HST holiday, but restaurants are still facing economic headwinds after a weak third quarter, according to Restaurants Canada’s latest .

Quarterly Report at a glance:

• Restaurant, caterer and bar sales are forecast to surpass $100B in 2025, representing a 3.9% nominal increase over 2024. Adjusted for menu inflation, real sales are forecast to grow by 0.8% compared to relatively flat real sales in 2024.
• Caterers are expected to see the strongest growth in 2025 at 4.3%, followed by quick-service restaurants (4.0%), full-service restaurants (3.8%) and drinking places (1.5%).
• More than a third of Canadians (36%) are going out to eat less frequently. Gen X report the largest reduction in visits to full-service restaurants (41%), while Gen Z are most likely to cut back on quick-service restaurants (42%).
• Menu inflation continued to moderate in the last half of 2024, with November menu prices being 3.4% higher compared to November 2023.
• Restaurants Canada estimates foodservice sales could be $1.5B higher over the GST/HST holiday period than they would have been if there was no tax holiday.
• This issue of the Quarterly also starts to examine how significant changes to immigration and tariff threats will affect the restaurant industry and the economy, how foodservice businesses are responding to a rise in crime, and strategies consumers are employing to make dining out more affordable.

Quotes from Kelly Higginson, President and CEO at Restaurants Canada:

“2024 was a very difficult year for the restaurant industry, and our forecasting tells us that we are not out of the woods yet. Restaurants face significant threats, including drastic cuts to immigration amid a very tight labour market in much of the country outside of urban centres, a tariff dispute with the U.S. and continued low consumer confidence.”

“We are calling on governments to permanently remove sales taxes from restaurant meals. Early data about the GST and HST holiday give us some hope for a stronger start in 2025. Restaurants are the fourth largest employer in the country with nearly 1.2 million workers, they support local economies and initiatives in every community across Canada, and they improve the day-to-day quality of life of Canadians. Restoring food tax fairness is a win for all.”