VANCOUVER, BC, July 2, 2026 /CNW/ -- Tequila Partida, the award-winning luxury tequila brand from Lucas Bols, today announced its official launch in Canada, marking the next chapter in the brand's international expansion. Through Lucas Bols USA & Canada and national distribution partner Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, the launch begins in British Columbia, introducing Canadian consumers to Tequila Partida's Pure philosophy.

The Canadian debut follows Tequila Partida's successful expansion into the Benelux region in 2025 and continues the brand's international growth across Europe, Africa, the Middle East and now North America. As one of Mexico's most respected luxury tequila houses, Tequila Partida continues to bring its uncompromising approach to craftsmanship to discerning tequila enthusiasts around the world.

Premium tequila continues to gain momentum in Canada as consumers increasingly seek authenticity, provenance and exceptional craftsmanship. For the past twenty years, Tequila Partida has remained dedicated to one simple belief: exceptional tequila begins with exceptional agave.

Produced in the Valley of Jalisco, Mexico, Tequila Partida showcases the pure expression of 100% Mature Blue Weber agave through meticulous production methods and a relentless commitment to quality. From the award-winning Familia collection to the innovative Roble Fino range, every bottle reflects the brand's philosophy of honoring agave above all else.

The Canadian launch follows another landmark year for the brand. Tequila Partida Familia Blanco earned a Gold Medal at the 2025 Global Spirits Masters, Familia Reposado received Best in Show at the 2025 New Orleans Spirits Competition, Familia Añejo won Gold at the 2024 Global Spirits Masters, and Roble Fino was recently named Best Luxury Tequila 2025 by Wine Enthusiast. Together, these accolades reinforce Tequila Partida's reputation as one of the world's most awarded luxury tequila brands.

"Canada is one of the world's most exciting premium spirits markets, making it the ideal next step in Tequila Partida's international growth," said Brett Dunne, Managing Director, Lucas Bols USA & Canada. "Consumers are looking for authenticity, provenance and craftsmanship and qualities that have defined Tequila Partida for the past twenty years. Together with Breakthru Canada and our retail partners, we are proud to introduce Canadian consumers to the Art of Agave Purity and one of Mexico's most respected luxury tequila brands."

The launch is supported by Breakthru Canada, whose expertise across hospitality and retail will help establish Tequila Partida throughout British Columbia.

Introducing Tequila Partida to British Columbia

Beginning July 1, consumers across British Columbia will discover Tequila Partida through exclusive six-month retail partnerships.

BC Liquor Stores

• Tequila Partida Familia Reposado – CAD $84.99

Angry Otter Liquor Stores

• Tequila Partida Familia Blanco – CAD $79.99
• Tequila Partida Familia Añejo – CAD $89.99
• Tequila Partida Roble Fino Reposado – CAD $169.99

Together, these expressions showcase the breadth of the Tequila Partida portfolio--from the vibrant character of Familia Blanco and the balanced elegance of Familia Reposado to the rich complexity of Familia Añejo and the groundbreaking innovation of Roble Fino.

Finished in carefully selected Scotch whisky casks, Roble Fino Reposado exemplifies Tequila Partida's pioneering barrel-finishing program, creating a remarkably elegant tequila that bridges traditional craftsmanship with modern innovation.

Maestro Tequilero José Valdez Visits Canada

The Canadian launch will be celebrated with the first official Canadian visit from José Valdez, who has crafted every bottle of Tequila Partida since the brand's founding in 2005 and is celebrating twenty years with the brand.

Over two days in Vancouver, Valdez will meet with trade partners, bartenders, media and tequila enthusiasts, sharing the philosophy, craftsmanship and passion that have defined Tequila Partida from day one.

On the evening of July 20th, Valdez will host an intimate invitation-only Tequila Hour, featuring guided tastings of the Familia and Roble Fino collections, authentic Mexican culinary pairings and signature cocktails that showcase the versatility and elegance of Tequila Partida.

"Born Pure, in the Tequila valley," said José Valdez, Maestro Tequilero, Tequila Partida. "For the past twenty years, it has been my privilege to craft Tequila Partida from field to bottle, using only mature agave and Volcanic water from the Valley. I look forward to sharing our passion for exceptional tequila with Canadian consumers for the very first time."

Our Carte Blanche wins Gold at the Concours Mondial de Bruxelles 2026 for the second year running! An iconic cuvée, rewarded for its balance, finesse, and brilliance, confirming once again the Bernard Remy signature.

Our Blanc de Blancs, meanwhile, has been awarded a Silver Medal. 
A tribute to delicacy that reveals all the purity of the Chardonnay from our vines.

BARDSTOWN, Ky. (June 24, 2026) – Heaven Hill Distillery announced today the release of the Spring 2026 edition of the Old Fitzgerald Bottled-in-Bond Decanter Series, a 10-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the spring of 2016, and bottled in the spring of 2026, the seventeenth national release ushers in the latest hallmark series to the bottled-in-bond legacy.

Bottled in an ornate decanter, the spring edition bares a green label, consistent across each of the brand’s spring releases. This edition’s tax strip, which has always been a signature of transparency on bottled-in-bond products, will disclose when the liquid was produced and bottled. The Old Fitzgerald Bottled-in-Bond Decanter Series Spring 2026 edition will be available in the 750ml size on an allocated basis, arriving on store shelves starting in July. It meets the strict requirements of a bottled-in-bond: the product of a single distillery from a single distilling season, aged a minimum of four years, and bottled at 100 proof or 50% alcohol by volume. The edition is available at a suggested retail price of $149.99.

This release of the Old Fitzgerald Bottled-in-Bond Decanter Series Kentucky Straight Bourbon Whiskey displays a bright copper color, opening on the nose with inviting aromas of crème brûlée layered over old oak and subtle hints of citrus oil. The palate leads with classic bourbon notes of butterscotch and sugar before unfolding into rich toasted bread. Its finish is soft and sweet, with lingering caramel before fading into warming notes of cloves and pepper.

“With every release of the Old Fitzgerald Bottled-in-Bond Decanter Series, we strive to celebrate the time-honored craftsmanship and heritage that have defined this iconic brand for generations,” said Conor O’Driscoll, Master Distiller at Heaven Hill. “This 10-year-old Spring 2026 Edition proudly reflects Heaven Hill’s longstanding bottled-in-bond legacy and embodies the quality and character that have become hallmarks of the series, continuing the tradition with another memorable release for brand fans to discover and enjoy.”

As a leader of the Bottled-in-Bond category, Heaven Hill is proud to offer a premium, allocated product within this special class which showcases the authenticity and quality of the company’s American Whiskey portfolio. The legendary Old Fitzgerald line, which was acquired by Heaven Hill in 1999, is well known for its distilling pedigree and its history as a luxury brand first sold in the finest rail lines and steamships. The packaging was inspired by an original 1950’s Old Fitzgerald diamond decanter and pays homage to the history of the brand being traditionally bottled in artistic decanters of all shapes and sizes. The green label features the time-honored graphic of a key, commemorating an important element in original labels and the brand’s slogan since the 1940’s, “Your key to hospitality”.

VANCOUVER, BC, June 24, 2026 /CNW/ - me&brands, the beverage alcohol investment platform founded by Paul and Melissa Meehan, today announced a significant strategic investment in Los Sundays Tequila, one of North America's fastest-growing tequila brands, founded by Mitchell Hayes, Oliver Williams and the Orozco family. The partnership marks a milestone in the brand's growth strategy with me&brands leading its planned expansion into Canada and new Tequila Soda RTD launch.

For the Meehans, the move marks a return to the kind of category-defining brand-building that first established their reputation in the beverage industry. Paul and Melissa co-created NÜTRL Vodka Soda and grew it into Canada's #1 vodka soda before selling the business to Labatt Breweries of Canada (Anheuser-Busch InBev) in 2020. Since the acquisition, NÜTRL has become one of the fastest-growing ready-to-drink brands in North America and the #2 Vodka Soda RTD in the United States.

Through me&brands, Paul and Melissa partner with the next generation of beverage alcohol brands they believe have category-defining potential, such as Los Sundays Tequila.

"Every once in a while, you come across a brand that doesn't need to explain itself, you just get it. That was NÜTRL for us, and that is Los Sundays today. Mitch and Oliver have built something authentic in a category that has gotten very crowded, very quickly. 

There are lots of tequila products and ok brands out there… but Los Sundays is, in our opinion, the best tasting, and most disruptive of them all. It's more than another product, it's a lifestyle brand… it is packed with real fandom, personality, power, and most of all potential. 

We see the same white space in Canada that we saw a decade ago with RTD, and we're thrilled to back this team as we bring Los Sundays and a new Tequila Soda innovation North in 2026.

We created me&brands so we could help bring Los Sundays to Canada! So, stay tuned Canada… Los Sundays is coming soon!"  Paul & Melissa Meehan, Co-Founders, me&brands

A Lifestyle Brand in a Product-Led Category

Much like NÜTRL helped reshape the RTD category, Los Sundays has built a tequila brand that goes beyond the bottle. Rooted in lifestyle, culture and a dedication to quality, the brand has developed a loyal following through premium tequila, ready-to-drink offerings, merchandise, strategic partnerships, and a rapidly growing retail footprint.

With 125% LTM growth and a ranking as the 19th fastest-growing tequila brand in the United States, according to Nielsen data (52 weeks ending March 28, 2026), Los Sundays continues to experience significant momentum across both its tequila and ready-to-drink portfolios. The brand has earned recognition from the industry's most respected competitions, collecting a suite of Platinum, Gold and Double Gold international tasting awards to date.

Today, Los Sundays is available nationally across the United States in key retail partners including Trader Joe's, Total Wine & More, Mother's Markets and select Alberton's, Vons, and Pavilion's stores in California. Los Sundays is also partnered with ABC Fine Wine & Spirits in Florida, and this Fall will be launching statewide in Arizona with Safeway and Fry's.

The brand has also built meaningful awareness through strategic partnerships, including its relationship with the Arizona Cardinals NFL team as the tequila behind the #1 Margarita at State Farm Stadium and meeting the demand for quality 'beer alternative' options for fans and stadium goers.

Expansion into Canada

me&brands will lead the Los Sundays expansion into the Canadian market with a lineup designed for both retail and ready-to-drink consumers.

The rollout introduces Canadian consumers to the all-new 100 calorie Los Sundays Tequila Soda, alongside their award-winning 100% Blue Weber Agave tequila and sought after merchandise collection.

The expansion represents a major milestone for both organizations and reflects a shared belief in the long-term opportunity for premium tequila and tequila-based RTD products within the Canadian market.

"Paul and Melissa wrote the playbook for building a beloved spirits-based RTD brand with NÜTRL soaring to the #1 Vodka Soda in Canada and now the #2 Vodka Soda in the US. Having them in our corner, not only leading our Canadian launch but also joining our board and taking an advisory role for our US business is a step-change moment for Los Sundays. For Canada, we're bringing the brand, the lifestyle, and a new Tequila Soda RTD Canadians are going to love."  Mitchell Hayes, Founder & CEO, Los Sundays Tequila