LAWRENCEBURG, Ky., Sept. 23, 2025 /PRNewswire/ -- Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master's Keep collection: Master's Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery's storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons and will be available at select retailers globally starting this September.

Master's Keep Beacon is a blend of 10 and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery's history. Eddie's selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery's major expansion in 2011. Bruce's 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. Together, they've created a harmonious blend of flavors from distinct eras and the highest-proof release in the Master's Keep series.

Dating back to 2015, the Master's Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey's iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery's roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master's Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series' legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

"When we set out ten years ago to launch the Master's Keep series, we knew we had something special but I never imagined the journey it would take us on," says Wild Turkey Master Distiller Eddie Russell. "Our first release was the most unique whiskey we'd ever released, and with each expression since we've been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I'm very proud of what we've created to date, and looking forward to what's next."

"Since joining the distillery, I've watched my dad craft some incredible bourbons as part of the Master's Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad," says Associate Master Blender Bruce Russell. "This final release feels especially meaningful, as the first Master's Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I'm proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead."

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master's Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master's Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.

WASHINGTON, Sept. 22, 2025 /PRNewswire/ -- Last week, Wine & Spirits Wholesalers of America (WSWA) concluded its 2025 Women's Leadership Council (WLC) Conference in Washington D.C, bringing together current and emerging women leaders from across the wholesale tier of the beverage alcohol industry for two days of education, networking, leadership development, and strategic insight.

Over the course of the event, attendees participated in interactive sessions focused on advocacy, innovation, data-driven decision making, wellness, and leadership in times of change.     

"This year's WLC Conference reaffirms our commitment to not only amplify women's voices in the wholesale tier but also delivering actionable leadership tools that drive both personal growth and business success in a rapidly evolving industry. When we invest in empowerment, mentorship, and data, we prepare our leaders to meet both the challenges and the opportunities before us with confidence," said WSWA Senior Vice President of Member Advocacy Catherine McDaniel.

Keynote addresses and panels featured distinguished voices including Phyllis Wilson, President of the Military Women's Memorial, Congresswoman Mariannette Miller-Meeks, M.D., Lieutenant General Mary O'Brien (United States Air Force, Retired), Lieutenant General Lori Reynolds (United States Marine Core, Retired), Swathi Young, Edyta Satchell, and others. Focused sessions ranged from "Empower: How to Stand Out While Fitting In" to "AI Uncorked: How Artificial Intelligence is Reshaping the Beverage Industry," equipping women with practical tools for navigating advancing market trends and organizational complexity. Attendees also took part in philanthropic and networking events, including a visit to the Military Women's Memorial at Arlington National Cemetery.

In addition to thought leadership, the conference provided tactical sessions including a fireside chat with SipSource leadership, offering market forecasting, and analytic strategies that equipped attendees with immediately applicable insights. Attendees also heard from President of Opici Family Distributing, Immediate Past WSWA Chairwoman, and the Inaugural WLC Chairwoman Dina Opici on the strategic and legislative priorities of the association and how WSWA's mission directly impacts the strength and future of the wholesale tier.

"The energy, collaboration, and insight at this year's gathering were nothing short of inspiring. Seeing women from all levels from rising professionals to seasoned executives come together, share their journeys, and chart new paths forward is exactly what the WLC is meant to foster. I'm leaving this conference more hopeful and more driven to continue building spaces where leadership is inclusive and transformative," added Laura DePasquale, MS, Chair of WSWA's Women's Leadership Council and Senior Vice President of Commercial Operations, Artisanal Wines at Southern Glazer's Wine & Spirits.

With the wholesale beverage alcohol landscape changing rapidly—driven by regulatory shifts, evolving consumer preferences, and technological disruption—WSWA's WLC Conference continues to serve as a critical venue for women leaders to stay ahead of trends, forge meaningful relationships, and influence the future of the industry.

We’re thrilled to share that our distillery-exclusive Negroni 1-Pour is now available at the LCBO!

Made with our Canadian craft gin, this sophisticated, ready-to-serve cocktail delivers the perfect harmony of bold, bittersweet, and herbal flavours. Our Negroni 1-Pour received so much love at our distillery last year that we’re so excited for all of Ontario to enjoy it, too.

Whether you’re hosting or unwinding, this classic aperitif is ready when you are. Simply chill, pour over ice, and enjoy. Here’s to making Negroni season one to remember!

Penderyn Distillery, Wales’ iconic whisky maker, has achieved a remarkable milestone—now confirmed as the fastest-growing whisky brand in the global “World Whisky” category. According to Nielsen data, Penderyn is also the most recognised World Whisky brand in the UK, outpacing Japanese, Indian, and American rivals. In an era when whisky exports are worth more than £6.2 billion annually to the UK economy, Penderyn increasingly represents the “soft power of Wales” on the world stage: a cultural ambassador with a bottle on every continent.

Penderyn is now raising its glass to the future by proudly supporting the inaugural National Welsh Whisky Day on 22 September 2025, a day dedicated to celebrating whisky-making excellence in Cymru and elevating Wales on the global spirits map.

A Global Success Story from Wales

Founded in 2000 in the Brecon Beacons, Penderyn has grown from a single stillhouse producing small batches of malt whisky to an international force with three distilleries in Penderyn, Llandudno, and Swansea, and distribution reaching more than 50 countries. Penderyn whiskies are now stocked in every major UK supermarket chain including Tesco, Sainsbury’s, Waitrose, and Morrisons, as well as pouring in premium bars across New York, Tokyo, Paris, and Sydney.

Export now represents more than 40% of sales, with particularly strong growth in the United States (up 36% year-on-year), Germany (up 28%) and France (up 22%).

Penderyn has collected over 100 international awards, including repeated “Gold” at the San Francisco World Spirits Competition and numerous “Best in Category” wins at the World Whiskies Awards.

A Celebrity Following

Penderyn has attracted a loyal and ever-growing celebrity following. Devotees include Welsh icons such as  Catherine Zeta-Jones, Michael Sheen, Ruth Jones from Gavin and Stacey and Katherine Jenkins, alongside sporting heroes from Wales’ Six Nations rugby squads. Penderyn has also appeared in backstage riders for Kylie Minogue, while internationally Penderyn is rumoured to have been enjoyed by Hollywood A-lister and Penderyn Ambassador, Matthew Rhys.

This crossover appeal—embraced by musicians, chefs, actors, and athletes—has made Penderyn not just a whisky brand, but a cultural statement of Welsh confidence and quality.

A Distinctive Range of Products

Penderyn produces one of the world’s most diverse World Whisky portfolios, reflecting innovation matched with traditional skill:

•      The Dragon Range – entry-level collection including Legend, Myth and Celt editions, widely available in UK supermarkets.

•      The Gold Collection – premium bottlings matured in Madeira, Portwood, Sherrywood, Rich Oak, and Peated casks.

•          Serpent’s Tears by Penderyn – the first peated whisky from Wales in 125 years, from the Llandudno, North Wales distillery.

•          Icons of Wales Series – limited editions celebrating Welsh history and culture, such as “Rhiannon” and “Independence,” prized by collectors worldwide, which includes Copperopolis, YMA O HYD and The Headliner.

•      Breacon Beacon’s Gin, Brecon FIVE Vodka and Siddiqui Rum – diversifying into spirits beyond whisky, available across retail and travel retail.

Each bottle is crafted using Penderyn’s patented Faraday single-pot stills, producing a spirit at 92% ABV that is renowned for its smooth, light, and fruity character, often called the “Welsh style.”

Nielsen-Backed Growth

According to Nielsen data, Penderyn is now also in the top 10 most recognised whisky brands in UK retail as a whole. With whisky consumption rising among younger drinkers, women, and global cocktail audiences, Penderyn is appealing to an incredibly broad consumer base.

National Welsh Whisky Day

Penderyn is particularly proud to support the launch of National Welsh Whisky Day on 22 September 2025, a new annual celebration recognising Wales’ rise as a whisky nation alongside Scotland, Ireland, Japan, and the US. Events will include masterclasses across Wales, distillery open-days, global tastings, and pairings with Welsh cuisine.

 Stephen Davies, CEO of Penderyn Distillery, said: “Penderyn has always been about putting Wales on the whisky map. Now as the fastest-growing world whisky, we are thrilled to champion National Welsh Whisky Day and bring global attention to what Welsh whisky stands for—quality, innovation, and identity.”

Penderyn as ‘Soft Power of Wales’

Penderyn is increasingly recognised by politicians, diplomats, and cultural figures as the “soft power of Wales”—a product that opens doors, builds cultural pride, and symbolises national achievement abroad. Bottles of Penderyn have been presented by Welsh Government officials at trade missions, cultural exchanges, and diplomatic gatherings.

Looking Ahead

Penderyn continues to drive forward with plans for further expansion and additional releases in its Icons of Wales Series, and expanded production.

For collectors, Penderyn’s award-winning limited editions have become some of the most sought-after in the World Whisky category, with auction prices rising by over 20% year-on-year.

As it celebrates its 25th year of distilling in 2025, Penderyn is poised to shape the global whisky narrative, cementing its position not just as Wales’ whisky, but one of the world’s leading spirits.