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NASHVILLE, Ind., Feb. 24, 2026 /PRNewswire/ -- Hard Truth Distilling Co. today announces the release of three limited, seven-year expressions from its core whiskey portfolio: Sweet Mash Rye, Bourbon and Wheated Bourbon.

These are the first seven-year whiskeys from Hard Truth, marking a significant maturation milestone for the distillery. Crafted entirely at Hard Truth's Indiana campus, they showcase the depth and character that comes with extended aging.

The release will debut exclusively at Hard Truth Distilling Co. in Nashville, Indiana beginning Saturday, Feb. 28, with a limited allocation rolling out to select retailers in the weeks following.

"If you've been following our story here at Hard Truth, you will understand how important a seven year age statement is for an authentic grain-to-glass whiskey maker," said Bryan Smith, master distiller and partner of Hard Truth Distilling Co. 

"Our sweet mash process creates a delicious whiskey at younger ages, but after seven winters and summers, these whiskeys have been transformed into something truly special. I cannot wait for you to try them!."

Drawn from carefully selected barrels, each expression pays tribute to Hard Truth's distinct, Indiana-grown character. They deliver heightened complexity, balance and layered flavor.

Flavor has always been the distillery's north star, driven in part by Hard Truth's commitment to the sweet mash distilling process. This method starts every batch with fresh ingredients, resulting in uniquely complex whiskeys that bring forward subtle grain notes often muted by the more common sour mash method.

7-Year Hard Truth Straight Bourbon

Color: Tawny

Aroma: Sweet notes of buttered toffee, vanilla, and cherry with delicate mocha and rye spice

Palate: Sweet, dark cherries lightly drizzled with honey, followed by toffee and vanilla custard

Finish: Warming, with candied pecan, bold rye spice, oak, and clove

7-Year Hard Truth Sweet Mash Rye

Color:
Auburn

Aroma: Maple, golden raisin, and plum blend seamlessly with vanilla and fennel

Palate: Candied fruit and rye spice fade to maple, cracked black pepper, and oak

Finish: Warm and inviting with brûléed sugar and cherry syrup that open up to vanilla, fennel, and oak

7-Year Hard Truth Wheated Bourbon

Color: Burnt amber

Aroma: Decadent with notes of nougat, dark chocolate, toasted almond, and vanilla

Palate: Warm pecan pie with a hint milk chocolate fade to sweet cream and clove

Finish: Long and soothing with candied fruit and cracked black pepper

Hard Truth is hosting special events at its distillery on Saturday, Feb. 28, and all are welcome to join and celebrate this milestone release. For more event details and tickets visit:

 

 
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LAS VEGAS – Feb. 18, 2026 – NFL legend Terry Bradshaw’s Bradshaw Kentucky Straight Bourbon Whiskey scored a decisive victory at the Wine & Spirits Wholesalers of America Annual Tasting Competition earlier this month, earning the coveted “Best in Show” distinction and a Double Gold Medal, scoring 95 points, for its newly announced 6-year cask strength single barrel bourbon. The brand’s original 5.5-year small-batch bourbon also impressed judges, securing a Gold Medal in the prestigious blind tasting.

“For me, this isn’t just about winning an award, it’s about earning respect in a craft I truly love,” said Bradshaw, founder of Bradshaw Kentucky Straight Bourbon Whiskey. “I’ve been passionate about bourbon for decades, and to have our 6-year cask strength named ‘Best in Show’ by such a respected blind judging panel is a tremendous honor.”

Powered by The Tasting Alliance, the world’s largest and longest-running blind wine and spirits competition, the WSWA awards are widely regarded as one of the industry’s most rigorous benchmarks. Double Gold medals are reserved for entries that receive unanimous top scores from the judging panel, while “Best in Show” is awarded to the highest-ranked spirit in its category.

Bradshaw Kentucky Straight Bourbon Whiskey has also just received a top recognition with a glowing review in Robb Report by acclaimed spirits critic Jonah Flicker, in which he called the new 12-year-old single barrel release “truly tasty hazmat whiskey.”

Distilled and aged by Green River Distilling Co., the tenth-oldest distillery in Kentucky, the 6-year single-barrel bourbon is cask-strength, about 122 to 125 proof. The bourbon, which officially debuted this month at the luxe cigar and cocktail destination Eight Lounge at Resorts World Las Vegas, showcases the brand’s classic mash bill and delivers concentrated notes of vanilla, toffee and baking spices, with a long, warming finish.

The 12-year single-barrel, which turns 13 next month, is a hazmat bourbon, about 144 to 148 proof. Representing the most exclusive release to date, the expression is highly allocated, with less than 25 barrels being produced. Bottled at Bluegrass Distillers in Kentucky, this exceptional bourbon delivers powerful aromas of leather, campfire and oak followed by layers of cinnamon, coconut and butterscotch on the palate. Custom labeling is available for collectors and special programs.

Both new expressions join the existing 5.5-year bourbon, also distilled and aged at the 10th-oldest distillery in Kentucky and bottled at 103.8 proof (51.9% ABV), a tribute to Bradshaw’s career completion percentage. Across the collection, drinkers can expect notes of vanilla, banana, leather and campfire, with a balanced wood-driven finish.

Part of the esteemed Tag Reserve Spirits portfolio, Bradshaw Kentucky Straight Bourbon Whiskey is available in select markets with suggested retail pricing of $47.99 for the 5.5-year, $64.99 for the 6-year and $249.99 for the 12-year.

The Tasting Alliance is the ultimate authority in wine and spirits evaluation, setting the industry standard for excellence since 1980. As the largest and longest-running blind evaluation competition, the organization is built on three core pillars: legacy, integrity, and impartiality.

For more information and to find Bradshaw Bourbon Kentucky Straight Bourbon Whiskey, visit bradshawbourbon.com

 
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MONTREAL, Feb. 19, 2026 /CNW/ - Jameson Irish Whiskey is proud to announce a new multi-year partnership with CF Montréal, becoming the Official Whiskey of the Club.

This announcement builds on which made Jameson the Official Whiskey of the League and six U.S. clubs. With CF Montréal now joining this growing network, Canadian soccer fans will experience the brand's global "Must Be a Jameson" platform firsthand. More than a campaign line, "Must Be a Jameson" is a brand commitment – a belief that whenever people come together to celebrate passion, connection, and community, Jameson belongs at the heart of the moment.

"Soccer has an incredible way of uniting people, and nowhere is that more true than here in Montreal. From the energy in the stands to the pride that extends across the city, the culture around this club is special," said Maura Cowan, Vice President of Marketing for Corby Spirit and Wine. "Jameson is honoured to be part of that story, and this partnership allows us to celebrate Montreal's vibrant soccer culture, invest in experiences that bring fans and communities together, and proudly showcase the spirit that defines Jameson around the world."

At Stade Saputo, Jameson will activate through impactful in-stadium branding, curated hospitality spaces, and immersive fan experiences that bring supporters closer to the action and build on CF Montréal's deep community ties. This reflects the passion of a supporter base that continues to show up in force season after season – a clear signal of soccer's growing momentum and cultural relevance in Montreal. With 2026 expected to be a milestone year for the sport, including Canada's serving as one of three FIFA World Cup host nations, soccer is set to capture unprecedented national attention, creating a powerful foundation for this partnership and the experiences it will deliver to fans.

"We are thrilled to welcome Jameson to the CF Montréal family," said Éric Nadeau, Vice President & Chief Revenue Officer. "Our Club is built on values of inclusion, community, and passion, and we are continuously seeking partners who share that vision. Together with Jameson, we look forward to creating memorable experiences for our fans, supporting the growth of soccer in our city, and continuing to strengthen the unique bond between Montreal and the beautiful game.

CF Montréal has established itself as one of Major League Soccer's most exciting clubs, with a history rooted in local pride and a 10-month season that ensures a year-round presence. By uniting these values with Jameson's long-standing dedication to conviviality and community, this partnership highlights the power of sport and culture to bring people together.

As the season unfolds, Jameson and CF Montréal will come together to celebrate the moments that make matchday special, from pre-game anticipation to post-match celebrations shared among friends and fans. Whether at Stade Saputo or beyond it, the partnership is rooted in connection, passion, and the joy of coming together for the beautiful game.

 
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LAS VEGAS, Feb. 18, 2026 /PRNewswire/ -- , , and  will become the ultimate playground to indulge and imbibe this fall with the debut of September 24 – 27. Hosted by MGM Resorts International, in collaboration with acclaimed experiential event agency a21 and sports management agency PRP, the inaugural beverage and spirits festival will span four center-Strip luxury resorts with programming designed to entertain, educate, and engage.

"DRINK Las Vegas is all about celebrating the innovators and leaders who are pushing the beverage world forward," said Ryan Abboushi, President of Entertainment for MGM Resorts. "We're bringing together incredible talent -- from global drink visionaries to chefs who truly honor the craft -- to spark conversations, share ideas and highlight the creativity happening in this space. We're excited to shine a spotlight on cocktail culture in a big way, and there's no better place to do it than at our resorts in Las Vegas."

DRINK Las Vegas will offer over 50 dynamic events across multiple venues designed for beverage and food enthusiasts at every level to explore the balance, craft, and synergy between drink and dish. The event will bring together renowned chefs, mixologists, sommeliers, celebrities, and top industry voices to celebrate modern beverage culture through education sessions, tasting experiences, and brand showcases, while serving as an international stage for innovation and setting a new standard for how beverage culture is celebrated.

Festival highlights will include:

  • A high-energy Opening Night Experience
  • Signature Tastings showcasing leading wine, spirits, and beverage brands alongside curated, chef-driven culinary moments
  • Intimate Dining Experiences featuring renowned chef cuisines paired with expert mixology
  • Signature Cocktail Events highlighting cutting-edge cocktail culture
  • Education Sessions, Panels, and Master Class Seminars led by industry leaders
  • Speakeasy Takeovers with unexpected pop-ups and late-night experiences throughout the city
  • VIP and Premium Experiences offering elevated access, exclusive programming, and curated moments

"Where else but Las Vegas," said Brett Friedman, CEO and founder of a21. "With our partners at MGM, we have identified that the liquor industry has an insatiable demand for a premium focused libation initiative, which combines an industry and trade emphasis with a consumer fusion to indulge in."

Additional details including ticketing, experiences, room packages, talent announcements and more will be announced soon. For more information, visit and follow along on Instagram at .

 
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NEW YORK, Feb. 18, 2026 /PRNewswire/ -- On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, is expanding its portfolio with the launch of the On The Rocks Jim Beam Whiskey Sour. For the first time in its decade-long history, the brand is introducing a cocktail crafted with the heritage and quality of the world's No. 1 bourbon, Jim Beam. This ready-to-serve whiskey cocktail is now available nationwide as a permanent offering, delivering a perfectly balanced blend of caramel, citrus and warm spices everywhere the bartender isn't.

Crafted for bottling by On The Rocks Global Ambassador and expert mixologist, Joaquín Simó, the On The Rocks Jim Beam Whiskey Sour captures the unmistakable smoothness and bold flavor of Jim Beam bourbon. Simply pour over ice to enjoy, and garnish with an orange wheel skewered with a maraschino cherry for an elevated, bar-quality cocktail experience.

"The whiskey sour is such an iconic American cocktail and what better whiskey to make it with than the most iconic American bourbon," said Simó. "The classic version is known for being perfectly balanced, and our On The Rocks Jim Beam Whiskey Sour delivers just that: bright citrus, warm caramel and subtle sweetness to round it out. Each sip invites you into the traditional world of bourbon making while delivering a modern spin."

"For more than two centuries, Jim Beam has been making bourbon the way it should be," said Freddie Noe, 8th generation master distiller for the James B. Beam Distilling Company. "Our mellow notes and approachable flavor are what bourbon lovers come to expect and what makes Jim Beam so perfect in cocktails. On The Rocks Jim Beam Whiskey Sour captures everything a cocktail crafted with Jim Beam should be: bold, balanced and timeless."

On The Rocks Jim Beam Whiskey Sour is available now nationwide as 375ml and 750mL at 20% ABV in ready-to-serve bottles. SRP: $12.99 and $24.99. For additional information about On The Rocks, please visit

 

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