LOUISVILLE, Ky., July 24, 2026 /PRNewswire/ -- Old Forester, America's first bottled bourbon, today announced Triple Char Kentucky Straight Bourbon Whisky, the newest release in its limited 117 Series and the first Old Forester expression to be crafted entirely from whiskey distilled at Old Forester Distillery on Louisville's historic Main Street. 

The milestone marks a new chapter for the distillery, which since 2018, has welcomed bourbon fans from around the world while serving as a working distillery dedicated to producing the next generation of Old Forester whiskey. To commemorate the milestone, the bourbon was aged in barrels charred three times longer than traditional Old Forester expressions. The extended char intensifies the interaction between whiskey and oak, producing a rich, layered bourbon that reflects both the craftsmanship behind the spirit and the significance of the moment. 

"Triple Char is an exciting new chapter for Old Forester and our 117 Series," Assistant Master Distiller Caleb Trigo said. "Not only is it the first expression made entirely from whiskey distilled at our Main Street distillery, but the extended barrel char allows us to showcase that spirit in a completely new way. The result is a bourbon with remarkable richness, intense spice and a depth of oak that demonstrates both our heritage and our continued spirit of innovation."

Triple Char joins Old Forester's acclaimed 117 Series, a collection that highlights distinctive barrels, production techniques and experimental releases while showcasing the craftsmanship and innovation behind every bottle. First debuted in 2021, previous release expressions include 1910 Extra Extra Old, Whiskey Row Fire and High Angels' Share.

Release Details: 

• Expression: Old Forester The 117 Series, Triple Char Kentucky Straight Bourbon Whisky
• Proof / Alc. By Vol.: 115 /57.5%
• Size: 375 mL
• D.S.P.: KY-354
• Release Date: July 24, 2026
• Pricing: $64.99

Tasting Notes: 

• Nose – Pecan praline, crisp juicy apple and bright notes of stone fruit present with undertones of cardamom, honeysuckle and sweet leather.
• Taste – Buttery baked apple cobbler coats the palate while cinnamon spice and pepper add texture as notes of oak char lead to the finish.
• Finish – Rich oak leads the finish with soft leather and subtle hints of sweet licorice.

The limited release will be available at the Old Forester Distillery (119 W Main St, Louisville, KY 40202) and select Kentucky retailers. For more information on Old Forester, please visit OldForester.com.

TORONTO, July 23, 2026 /CNW/ -- Corby Spirit and Wine Limited ("Corby" or the "Company") (TSX: CSW.A) (TSX: CSW.B) announced today that it will report its 2026 fourth quarter and year-end results after market close on Wednesday, August 26, 2026. Florence Tresarrieu, President, and Chief Executive Officer, and Juan Alonso, Vice-President and Chief Financial Officer will host a conference call for the investment community the following day, Thursday, August 27, 2026, at 9:00 a.m. (ET).

To access the conference call, please dial 1-437-900-0527 or toll-free 1-888-510-2154. You can also join via webcast here: https://app.webinar.net/wkvLBZRBa59

CHARLOTTETOWN, PE, July 21, 2026 /CNW/ -- Premiers are fostering a more open and integrated economy by removing a major trade barrier within Canada. Today premiers of nine provinces – Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador – signed a landmark agreement to implement Direct-to-Consumer (DTC) sales of alcoholic beverages between their jurisdictions. This agreement builds on the commitment in the June 2025 Memorandum of Understanding (MOU) on DTC Sales of Alcoholic Beverages.

As of today, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador are implementing their approaches to DTC sales, allowing individual Canadians to order their favourite wine, spirit, beer, or other alcoholic beverages directly from licensed producers across the country1.  British Columbia is committing to have their system in place to implement DTC for all types of alcohol in February 2027. This is a major expansion of consumer choice and increases producer access into new Canadian markets. 

Other signatories to the 2025 MOU on DTC Sales of Alcoholic Beverages – Quebec and Yukon – have worked hand-in-hand with today's signatories to develop the terms of the agreement and are in the process of establishing the necessary infrastructure to implement DTC in their jurisdictions, with the aim of signing on to the Agreement in the near future.  The Yukon will be taking steps to implement DTC and is working closely with Yukon's dry communities to ensure their preferences are reflected.

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¹ Manitoba and New Brunswick allowed DTC sales on all alcohol products prior to this agreement. Nova Scotia and British Columbia also allowed DTC for Canadian wine, with British Columbia continuing to allow these DTC wine sales from all provinces and territories. Ontario and Nova Scotia further signed a bilateral DTC operating agreement in March 2026, and Alberta and British Columbia also have an agreement on DTC sale of wine

With today's announcement, participating jurisdictions are following through on a key commitment made by First Ministers at their meeting on January 29, 2026, to support the reduction of barriers to internal trade for alcoholic beverages.

Provinces and territories remain committed to working with each other and the federal government to maintain momentum in removing barriers to build a more resilient and streamlined economy and to unlock Canada's full economic potential.

ATTACHED BELOW OPERATING AGREEMENT

Attachments:

Operating-Agreement-Direct-to-Consumer-Sales-of-Alcoholic-Beverages-July-21-2026

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CHICAGO, July 21, 2026 /PRNewswire/ -- Consumers have higher expectations for beverages than ever, with 81% saying they are disappointed when a drink doesn't feel "worth it," according to a new conversational research study from Reach3 Insights. The study found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

Consumers also expect beverages to satisfy multiple needs. More than half (55%) said they think about what a beverage does for them, not just how it tastes, while 69% said they use beverages as a reward, pick-me-up or treat. Whether they're choosing coffee, bottled water, sports drinks, soft drinks, beer or spirits, consumers look for products that match the occasion and deliver an experience that feels worthwhile.

"Traditional surveys do a good job measuring top-of-mind brand and product preferences, but they don't always capture the underlying motivations behind how people actually make decisions," said Jonathan Dore, EVP at Reach3 Insights. "Our immersive conversational research approach gets below the surface to reveal the situations and emotions driving consumer beverage choices, giving brands a much richer picture of what 'worth it' actually means."

Additional findings from the study include:

• One in four consumers (25%) prioritize health goals, functional benefits and better-for-you beverages, while 28% choose drinks based on the occasion and social setting.
• THC beverages continue to gain attention as consumers, especially millennials, look for controlled enjoyment and alternatives that deliver the desired experience with fewer perceived downsides.
• Consumers see the future of beverages becoming healthier rather than more indulgent (52% vs. 19%), while 45% expect the category to become more value-focused versus more premium-focused (20%). Multicultural consumers are more likely to predict a shift to premium (32%).
• Forty-five percent expect more non-alcoholic beverage options, compared with 25% who expect alcoholic beverages to play a larger role. Another 43% expect consumers to become more interested in discovering new beverages.

As consumers rethink what they expect from beverages, Reach3 Insights helps brands understand how consumer expectations, motivations and in-the-moment decision-making are changing through solutions such as Reach3's conversational insight communities, Journey Mapping and AI-powered qualitative research. This study surveyed 2,000 U.S. consumers using Reach3 Insights' AI-accelerated, mobile-first conversational research methodology, powered by Rival Technologies, a leading insights platform that captures rich consumer feedback through natural, chat-based conversations.

Reach3 is hosting a webinar on July 23, 2026 at 11 am Pacific / 2 pm Eastern to discuss the findings: https://www.reach3insights.com/masterclass-webinar-from-function-to-feeling-decoding-todays-beverage-choices