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NEW YORK, Feb. 26, 2026 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch whisky brand, launches Johnnie Walker Black Cask Blended Scotch Whisky, a mastery of whisky making that brings together the character of American whiskey refined through the craftsmanship of Scotland. Inspired by these two worlds of whisky, Black Cask delivers a sweet new whisky experience that remains unmistakably Johnnie Walker.

For more than two centuries, Johnnie Walker has shaped global whisky culture, consistently redefining quality, innovation, and modern whisky enjoyment. Johnnie Walker Black Cask continues that legacy, reinforcing the brand's position as a leader in taste, craft, and discovery.

Expertly Crafted by Master Blender Dr. Emma Walker

Led by Master Blender Dr. Emma Walker, Johnnie Walker Black Cask features the brightest, specially selected whiskies at the heart of Johnnie Walker Black Label, including those from Cameronbridge, Glen Elgin, and Roseisle. These exceptional whiskies are aged exclusively in American white oak ex-bourbon barrels, revealing layered notes of creamy vanilla sweetness, rich caramel depth, gentle spice, and smooth oak warmth.

"At Johnnie Walker we are constantly pushing the boundaries of what great whisky can be," said Dr. Emma Walker. "For more than 200 years, Johnnie Walker has shaped the world of Scotch, and that heritage gives us the confidence and authority to innovate. With Black Cask, we've brought together two remarkable whisky traditions in a way only Johnnie Walker can, starting with some of the most expressive whiskies from the heart of Black Label and maturing them exclusively in American white oak ex–bourbon barrels to unlock new depth, sweetness, and warmth. The result is a beautifully layered whisky that feels excitingly new yet remains unmistakably Johnnie Walker."

A New Flavor Experience for Today's Whiskey Drinkers

Johnnie Walker Black Cask brings a new permanent flavor experience to the Johnnie Walker portfolio, offering enthusiasts and curious drinkers alike something modern and deeply satisfying to discover and savor. It is crafted to be enjoyed neat or over ice, while also adding exceptional richness and balance to classic cocktails like the Old Fashioned or modern expressions like the Gold Rush.

Johnnie Walker Black Cask is designed as an approachable yet complex whisky for drinkers who enjoy both Scotch and American whiskey flavor profiles.

"Johnnie Walker has never stopped moving forward. Progress and innovation are at the core of what we stand for embodied by 'Keep Walking'," said Jesse Damashek, SVP, North America Whisky Portfolio, Diageo. "Black Cask is a powerful example of how we break through the expected: a new whisky that reflects evolving tastes while staying true to what people love about Johnnie Walker. This whisky reinforces our commitment to delivering the world's most exceptional whisky experiences."

Supported by a National Launch Campaign

The launch of Johnnie Walker Black Cask will be brought to life through a comprehensive national campaign supported by dynamic digital and social storytelling, immersive sampling and tasting experiences, and educational programming led by Master Blender Dr. Emma Walker. The rollout will include a multi–market United States tour across key regions including Texas, California, Florida, New York, and New Jersey complemented by cultural celebrations that introduce consumers to the flavor, craft, and story behind Black Cask. Together, these efforts build on more than 200 years of Johnnie Walker innovation, inviting more drinkers than ever before into the world of exceptional Scotch whisky.

Availability

Johnnie Walker Black Cask will be available beginning March 1, 2026, in the United States wherever fine spirits are sold, for a suggested retail price of $34.99 per 750 ml bottle at 43% ABV. Black Cask will remain a permanent part of the Johnnie Walker portfolio in the United States.

Johnnie Walker Black Cask Cocktails

Johnnie Walker Black Cask Old Fashioned: This Old Fashioned recipe highlights the vanilla, caramel, and spice notes of Johnnie Walker Black Cask.

  • 1.5 oz Johnnie Walker Black Cask Blended Scotch Whisky
  • 0.25 oz rich honey syrup (4:1 honey to water)
  • 1 dash almond bitters
  • 1 dash orange bitters
  • Garnish: Orange peel

Directions: Pour all ingredients into a rocks glass over ice and stir. Garnish with an orange peel

Johnnie Walker Black Cask Gold Rush: A bright, citrus–forward serve that brings out the whisky's smooth oak and warm spice.

  • 1.5 oz Johnnie Walker Black Cask Blended Scotch Whisky
  • 0.75 oz fresh lemon juice
  • 0.75 oz cinnamon honey syrup
  • Garnish: Cinnamon stick

Directions: Shake all ingredients with ice, then strain over fresh ice in a rocks glass. Garnish with a cinnamon stick.

Johnnie Walker Black Cask – Product Snapshot

  • Category: Blended Scotch Whisky
  • Positioning: Permanent expression in the Johnnie Walker range
  • Cask Type: 100% American white oak ex–bourbon barrels
  • Flavor Profile: Creamy vanilla sweetness, rich caramel depth, gentle baking spice, smooth oak warmth
  • ABV: 43% (86 proof)
  • Size: 750 ml
  • SRP (U.S.): $34.99
  • Launch Market: United States
  • Recommended Serves: Neat, over ice, in an Old Fashioned or Gold Rush

For more information on Johnnie Walker Black Cask, please visit JohnnieWalker.com and follow @JohnnieWalkerUS on Instagram and Facebook for updates.

 
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NEW YORK, Feb. 26, 2026 /PRNewswire/ -- Aviation American Gin, known for its smooth and versatile character, unveils its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin. Combining juicy cranberry and bold blood orange with Aviation's signature botanical profile, the new expression offers a bright, vibrant twist that makes at-home cocktailing effortless. In celebration of the launch, co-owner Ryan Reynolds stars in a humorous new video (linked ) that highlights Aviation's fresh take on innovation - creating a gin so full of flavor, it practically makes cocktails itself.

Now available nationwide as a permanent addition to the portfolio, Aviation Cranberry & Blood Orange Flavored Gin is built around a robust, balanced profile that is so delicious, it is designed to elevate cocktails with ease. From casual weeknight sips to weekend hosting, it's an easy upgrade for at-home bartenders and curious mixers alike - flexing seamlessly across signature serves including the Bloody Good Mimosa, Blimey Fizz, and Crimson Cosmo.

"Innovation is at the heart of what we do. That's true despite the fact that until today we have not really changed our product at all," said Ryan Reynolds, Co-Owner of Aviation American Gin. "I am so proud of our first actual innovation - the delicious Cranberry & Blood Orange."

"We're proud to introduce Cranberry & Blood Orange to the Aviation portfolio as a meaningful expansion of the brand," said Ricky Collett, Gin Category Marketing Director at Diageo. "We wanted to create new occasions for consumers to engage with Aviation in fresh, creative ways, and focused on crafting a liquid that delivers versatility, accessibility and an exceptional flavor experience. The combination of Aviation's signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy." 

For more information, visit and follow @AviationGin on Instagram and Facebook for real-time updates.

 
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NASHVILLE, Ind., Feb. 24, 2026 /PRNewswire/ -- Hard Truth Distilling Co. today announces the release of three limited, seven-year expressions from its core whiskey portfolio: Sweet Mash Rye, Bourbon and Wheated Bourbon.

These are the first seven-year whiskeys from Hard Truth, marking a significant maturation milestone for the distillery. Crafted entirely at Hard Truth's Indiana campus, they showcase the depth and character that comes with extended aging.

The release will debut exclusively at Hard Truth Distilling Co. in Nashville, Indiana beginning Saturday, Feb. 28, with a limited allocation rolling out to select retailers in the weeks following.

"If you've been following our story here at Hard Truth, you will understand how important a seven year age statement is for an authentic grain-to-glass whiskey maker," said Bryan Smith, master distiller and partner of Hard Truth Distilling Co. 

"Our sweet mash process creates a delicious whiskey at younger ages, but after seven winters and summers, these whiskeys have been transformed into something truly special. I cannot wait for you to try them!."

Drawn from carefully selected barrels, each expression pays tribute to Hard Truth's distinct, Indiana-grown character. They deliver heightened complexity, balance and layered flavor.

Flavor has always been the distillery's north star, driven in part by Hard Truth's commitment to the sweet mash distilling process. This method starts every batch with fresh ingredients, resulting in uniquely complex whiskeys that bring forward subtle grain notes often muted by the more common sour mash method.

7-Year Hard Truth Straight Bourbon

Color: Tawny

Aroma: Sweet notes of buttered toffee, vanilla, and cherry with delicate mocha and rye spice

Palate: Sweet, dark cherries lightly drizzled with honey, followed by toffee and vanilla custard

Finish: Warming, with candied pecan, bold rye spice, oak, and clove

7-Year Hard Truth Sweet Mash Rye

Color:
Auburn

Aroma: Maple, golden raisin, and plum blend seamlessly with vanilla and fennel

Palate: Candied fruit and rye spice fade to maple, cracked black pepper, and oak

Finish: Warm and inviting with brûléed sugar and cherry syrup that open up to vanilla, fennel, and oak

7-Year Hard Truth Wheated Bourbon

Color: Burnt amber

Aroma: Decadent with notes of nougat, dark chocolate, toasted almond, and vanilla

Palate: Warm pecan pie with a hint milk chocolate fade to sweet cream and clove

Finish: Long and soothing with candied fruit and cracked black pepper

Hard Truth is hosting special events at its distillery on Saturday, Feb. 28, and all are welcome to join and celebrate this milestone release. For more event details and tickets visit:

 

 
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LAS VEGAS – Feb. 18, 2026 – NFL legend Terry Bradshaw’s Bradshaw Kentucky Straight Bourbon Whiskey scored a decisive victory at the Wine & Spirits Wholesalers of America Annual Tasting Competition earlier this month, earning the coveted “Best in Show” distinction and a Double Gold Medal, scoring 95 points, for its newly announced 6-year cask strength single barrel bourbon. The brand’s original 5.5-year small-batch bourbon also impressed judges, securing a Gold Medal in the prestigious blind tasting.

“For me, this isn’t just about winning an award, it’s about earning respect in a craft I truly love,” said Bradshaw, founder of Bradshaw Kentucky Straight Bourbon Whiskey. “I’ve been passionate about bourbon for decades, and to have our 6-year cask strength named ‘Best in Show’ by such a respected blind judging panel is a tremendous honor.”

Powered by The Tasting Alliance, the world’s largest and longest-running blind wine and spirits competition, the WSWA awards are widely regarded as one of the industry’s most rigorous benchmarks. Double Gold medals are reserved for entries that receive unanimous top scores from the judging panel, while “Best in Show” is awarded to the highest-ranked spirit in its category.

Bradshaw Kentucky Straight Bourbon Whiskey has also just received a top recognition with a glowing review in Robb Report by acclaimed spirits critic Jonah Flicker, in which he called the new 12-year-old single barrel release “truly tasty hazmat whiskey.”

Distilled and aged by Green River Distilling Co., the tenth-oldest distillery in Kentucky, the 6-year single-barrel bourbon is cask-strength, about 122 to 125 proof. The bourbon, which officially debuted this month at the luxe cigar and cocktail destination Eight Lounge at Resorts World Las Vegas, showcases the brand’s classic mash bill and delivers concentrated notes of vanilla, toffee and baking spices, with a long, warming finish.

The 12-year single-barrel, which turns 13 next month, is a hazmat bourbon, about 144 to 148 proof. Representing the most exclusive release to date, the expression is highly allocated, with less than 25 barrels being produced. Bottled at Bluegrass Distillers in Kentucky, this exceptional bourbon delivers powerful aromas of leather, campfire and oak followed by layers of cinnamon, coconut and butterscotch on the palate. Custom labeling is available for collectors and special programs.

Both new expressions join the existing 5.5-year bourbon, also distilled and aged at the 10th-oldest distillery in Kentucky and bottled at 103.8 proof (51.9% ABV), a tribute to Bradshaw’s career completion percentage. Across the collection, drinkers can expect notes of vanilla, banana, leather and campfire, with a balanced wood-driven finish.

Part of the esteemed Tag Reserve Spirits portfolio, Bradshaw Kentucky Straight Bourbon Whiskey is available in select markets with suggested retail pricing of $47.99 for the 5.5-year, $64.99 for the 6-year and $249.99 for the 12-year.

The Tasting Alliance is the ultimate authority in wine and spirits evaluation, setting the industry standard for excellence since 1980. As the largest and longest-running blind evaluation competition, the organization is built on three core pillars: legacy, integrity, and impartiality.

For more information and to find Bradshaw Bourbon Kentucky Straight Bourbon Whiskey, visit bradshawbourbon.com

 
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MONTREAL, Feb. 19, 2026 /CNW/ - Jameson Irish Whiskey is proud to announce a new multi-year partnership with CF Montréal, becoming the Official Whiskey of the Club.

This announcement builds on which made Jameson the Official Whiskey of the League and six U.S. clubs. With CF Montréal now joining this growing network, Canadian soccer fans will experience the brand's global "Must Be a Jameson" platform firsthand. More than a campaign line, "Must Be a Jameson" is a brand commitment – a belief that whenever people come together to celebrate passion, connection, and community, Jameson belongs at the heart of the moment.

"Soccer has an incredible way of uniting people, and nowhere is that more true than here in Montreal. From the energy in the stands to the pride that extends across the city, the culture around this club is special," said Maura Cowan, Vice President of Marketing for Corby Spirit and Wine. "Jameson is honoured to be part of that story, and this partnership allows us to celebrate Montreal's vibrant soccer culture, invest in experiences that bring fans and communities together, and proudly showcase the spirit that defines Jameson around the world."

At Stade Saputo, Jameson will activate through impactful in-stadium branding, curated hospitality spaces, and immersive fan experiences that bring supporters closer to the action and build on CF Montréal's deep community ties. This reflects the passion of a supporter base that continues to show up in force season after season – a clear signal of soccer's growing momentum and cultural relevance in Montreal. With 2026 expected to be a milestone year for the sport, including Canada's serving as one of three FIFA World Cup host nations, soccer is set to capture unprecedented national attention, creating a powerful foundation for this partnership and the experiences it will deliver to fans.

"We are thrilled to welcome Jameson to the CF Montréal family," said Éric Nadeau, Vice President & Chief Revenue Officer. "Our Club is built on values of inclusion, community, and passion, and we are continuously seeking partners who share that vision. Together with Jameson, we look forward to creating memorable experiences for our fans, supporting the growth of soccer in our city, and continuing to strengthen the unique bond between Montreal and the beautiful game.

CF Montréal has established itself as one of Major League Soccer's most exciting clubs, with a history rooted in local pride and a 10-month season that ensures a year-round presence. By uniting these values with Jameson's long-standing dedication to conviviality and community, this partnership highlights the power of sport and culture to bring people together.

As the season unfolds, Jameson and CF Montréal will come together to celebrate the moments that make matchday special, from pre-game anticipation to post-match celebrations shared among friends and fans. Whether at Stade Saputo or beyond it, the partnership is rooted in connection, passion, and the joy of coming together for the beautiful game.

 

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